Killer Focus
Title | Killer Focus PDF eBook |
Author | Victoria LK Williams |
Publisher | Sun, Sand & Stories Publishing LLC |
Pages | 220 |
Release | 2019-06-02 |
Genre | Fiction |
ISBN |
A pink slip, a birthday card, new neighbors...Piper Avery thought her week was bad-then she found the body on the beach! Piper had no intentions of getting involved, but undercover cop Joel Stevenson, inadvertently challenged her. And, well, she had no choice, did she? Piper and the spaniel Daisy, a surprise birthday gift and a bit of a diva, begin to investigate and are soon caught up in more than they are prepared for. Joining forces with Joel and his K-9 partner, Scout, they work to solve the murder-before Piper becomes the next victim. And while Piper is looking for the murderer, she is also adjusting to her mother and mother-in-law as neighbors while getting her photography gallery ready to open. It might turn out to be more of an adventure than Piper is prepared for. Grab a copy and find out if Piper makes it through her first adventure!
Killer Brands
Title | Killer Brands PDF eBook |
Author | Frank Lane |
Publisher | Simon and Schuster |
Pages | 175 |
Release | 2007-04-12 |
Genre | Business & Economics |
ISBN | 1440516804 |
In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!
Beyond the Obvious
Title | Beyond the Obvious PDF eBook |
Author | Phil McKinney |
Publisher | Hachette Books |
Pages | 231 |
Release | 2012-02-07 |
Genre | Business & Economics |
ISBN | 1401304133 |
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
The Idea Generator
Title | The Idea Generator PDF eBook |
Author | Chris Thomason |
Publisher | Pearson UK |
Pages | 145 |
Release | 2016-10-05 |
Genre | Self-Help |
ISBN | 1292156031 |
Brainstorming is the go-to method for generating ideas and solutions in teams, but it’s been proven to be ineffective for over 50 years. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and reused for a variety of purposes to help you generate ideas quickly and focus on developing only the best ideas. Find a more effective, productive, quicker alternative to brainstorming new ideas. Develop and shape your ideas into winning results on your own – or in a group. Achieve more insightful thinking on strategic opportunities. Quickly find solutions to the business issues that affect you. Utilise the time saved to share your best ideas and produce game-changing solutions in a team workshop. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Wrath
Title | Wrath PDF eBook |
Author | E.H. Reinhard |
Publisher | E.H. Reinhard |
Pages | 219 |
Release | 2017-11-21 |
Genre | Fiction |
ISBN |
He'd killed before. Infidelity made him kill again. Now taking the lives of all the women who've wronged him is his only focus. In this tightly plotted thriller, homicide lieutenant Nash Harrington realizes one horrific crime of passion is the beginning of a spree. A misogynistic killer is targeting every woman he believes has wronged him… including one who Harrington loves. Wrath is the first novel in the can't-miss, read-all-night, Lieutenant Harrington Series. Believable plots (and that's what's troubling) set the stage for some dark and gritty cop vs. killer action in the streets of Miami. Join Nash and his team as they pursue justice for the innocent and go head to head with some of the most ruthless and homicidal adversaries imaginable.
Deadeye
Title | Deadeye PDF eBook |
Author | Meredith Doench |
Publisher | Bold Strokes Books Inc |
Pages | 244 |
Release | 2019-07-16 |
Genre | Fiction |
ISBN | 1635552540 |
Special Agent Luce Hansen’s Thanksgiving vacation with her new lover, forensic pathologist Harper Bennett, is cut short when she’s tasked with recapturing Deadeye, a vicious serial predator who has escaped custody. The timing couldn’t be worse, especially when Bennett seems to be struggling with the realities of Hansen’s work and questioning whether she’s willing to risk building a life with a woman who puts work first, even when the job puts her in the line of fire. Hansen can’t put aside the chase even with her relationship on shaky ground. On the anniversary of Deadeye’s first kill, two brothers are shot while jogging along a quiet country road. Before Deadeye can claim another victim, Hansen and her team must track a killer who has proven to be an expert at hiding in plain sight. The stakes, both professional and personal, get even higher when Hansen is cut off from her team in rural Ohio and must fight for her very survival. As Bennett frantically searches for clues to Hansen’s disappearance, Deadeye’s hunt draws ever closer to home.
True Crime and Women
Title | True Crime and Women PDF eBook |
Author | Lili Pâquet |
Publisher | Taylor & Francis |
Pages | 175 |
Release | 2024-08-22 |
Genre | Social Science |
ISBN | 1040116132 |
Bringing new research from true crime writers, scholars, and media practitioners around the world, this book offers fresh perspectives on how women read, write, and are portrayed in true crime stories across different platforms, including documentaries, podcasts, and TikToks. The genre of true crime is flourishing, and it is overwhelmingly consumed by women. Despite this, there is much we do not know about how women consume true crime and are represented in true crime stories of various kinds. This edited volume helps to fill this gap in our knowledge. Across ten chapters and using a variety of study methods, including creative practice, interviews, surveys, archival research, and case studies, the book reveals the multifaceted ways that true crime matters to women and suggests areas of future research. It also offers new insights on a diverse range of topics, such as racial identities, fraudsters, activism, victimisation, and deviance, as well as highlighting major cases from past to present which have influenced criminal justice responses. True Crime and Women is intended for researchers and students of criminology, literary studies, gender studies, media and journalism studies, and rhetorical studies, as well as media practitioners and writers.