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'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

The new communication technologies play a major role in the lives of children & adolescents, who have available an almost continual diet of highly vivid, on demand, audiovisual images. In order to paint a comprehensive picture of children's media environment & media use patterns, a national study of the media environment & media habits of U.S. children ages 2 through 18 years was undertaken. This report includes results for two nationally representative samples totaling 3,155 children ages 2-18 years, including over-samples of both Black & Hispanic children. In addition, week-long media use diaries were collected from 621 of these children.

PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

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