Here is the thorough list and newly updated price guide for the thousands of toys and collectibles distributed by McDonald's restaurants with Happy Meal*r boxes and bags, given out in all countries around the world except the U.S. (they are in the companion volume). Thousands of all-color photographs show the toys, boxes, bags, advertising materials, buttons, pins, value range and variations.

The toys distributed by the McDonald's Corporation from its start in 1955 through the creation of the Happy Meal concept in 1979 are described here with over 850 photographs and stories about the McDonaldland characters, slogans, signs, and themes. Check-off boxes and index are provided to help in organizing your own collection, plus the authors' established numbering system is used to identify all items in the book.

Popular toys that have been offered as premiums by "fast food" restaurants, including vehicles and sports items, are presented in this new addition with current values. Photographs show the groups in alphabetical order by restaurant names from Arby's, Burger King, and Hardee's to McDonald's, Wendy's and many more.

Featuring 900 color photographs, this book provides a complete listing and updated price guide for thousands of toys, promotional items, and other McDonald's collectibles distributed in the United States from January, 1990 through mid-1998.--Back cover.

From Happy Meal prizes to special promos, the colorful and kitschy collectibles from that most American of institutions, McDonald's "TM", are featured here.

Provides a complete listing and price guide of toys, promotional items, and other collectibles offered by McDonald's from June 1979 until the end of 1989. Highlights include check-off boxes to organize and document your own collection and brief historical comments that trace the incredible growth of the McDonald's Corporation through the 1980s.