Key Business Concepts
Title | Key Business Concepts PDF eBook |
Author | Bengt Karlöf |
Publisher | Routledge |
Pages | 211 |
Release | 1993-01-01 |
Genre | Business & Economics |
ISBN | 9780415088534 |
Music Business: The Key Concepts
Title | Music Business: The Key Concepts PDF eBook |
Author | Richard Strasser |
Publisher | Routledge |
Pages | 234 |
Release | 2009-09-11 |
Genre | Music |
ISBN | 1135845190 |
Music Business: The Key Concepts is a comprehensive guide to the terminology commonly used in the music business today. It embraces definitions from a number of relevant fields, including: general business marketing e-commerce intellectual property law economics entrepreneurship In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.
Key Concepts in Business and Management Research Methods
Title | Key Concepts in Business and Management Research Methods PDF eBook |
Author | Peter Stokes |
Publisher | Bloomsbury Publishing |
Pages | 256 |
Release | 2017-09-16 |
Genre | Study Aids |
ISBN | 0230346006 |
A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading.
Introduction to Business
Title | Introduction to Business PDF eBook |
Author | Lawrence J. Gitman |
Publisher | |
Pages | 1455 |
Release | 2024-09-16 |
Genre | Business & Economics |
ISBN |
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Global Business: Concepts, Methodologies, Tools and Applications
Title | Global Business: Concepts, Methodologies, Tools and Applications PDF eBook |
Author | Management Association, Information Resources |
Publisher | IGI Global |
Pages | 2628 |
Release | 2011-05-31 |
Genre | Business & Economics |
ISBN | 1609605888 |
"This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher.
Key Concepts in Marketing
Title | Key Concepts in Marketing PDF eBook |
Author | Jim Blythe |
Publisher | SAGE |
Pages | 233 |
Release | 2009-02-16 |
Genre | Business & Economics |
ISBN | 1446200043 |
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Sustainable Business: Concepts, Methodologies, Tools, and Applications
Title | Sustainable Business: Concepts, Methodologies, Tools, and Applications PDF eBook |
Author | Management Association, Information Resources |
Publisher | IGI Global |
Pages | 1998 |
Release | 2019-08-02 |
Genre | Business & Economics |
ISBN | 152259616X |
In the increasingly competitive corporate sector, businesses must examine their current practices to ensure business success. By examining their social, financial, and environmental risks, obligations, and opportunities, businesses can re-design their operations more effectively to ensure prosperity. Sustainable Business: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the best practices that promote business sustainability, including examining how economic, social, and environmental aspects are related to each other in the company’s management and performance. Highlighting a range of topics such as lean manufacturing, sustainable business model innovation, and ethical consumerism, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, managers, and academics seeking current research on sustainable business practices.