Red Wassenich's, who coined of the phrase Keep Austin Weird, entertaining text and over 180 color photos show the colorful places, people, and doings in Austin, Texas' capital city. Tour the Cathedral of Junk built with over 700 bicycles. Meet Leslie, the cross-dressing perennial mayoral candidate. Party at the Spamarama, Austin's premier weird cook-off. Keep your eyes peeled for the cruising art cars. For the adventurous, there is no better guide to Austin!

A native Texan who lived and worked in the Austin area for more than twenty years, Joshua Long is Assistant Professor of Social Sciences at Franklin College Switzerland in Lugano, Switzerland. --Book Jacket.

Goodnight Austin is a 36 page, colorfully illustrated book for all who love Austin, Texas. Whether Austin has long held a place in your heart or you are just passing through, you'll be sure to recognize many of the special places and things that make our city such a beloved part of the Lone Star state.

In this gonzo history of the “City of the Violet Crown,” author and journalist Joe Nick Patoski chronicles the modern evolution of the quirky, bustling, funky, self-contradictory place known as Austin, Texas. Patoski describes the series of cosmic accidents that tossed together a mashup of outsiders, free spirits, thinkers, educators, writers, musicians, entrepreneurs, artists, and politicians who would foster the atmosphere, the vibe, the slightly off-kilter zeitgeist that allowed Austin to become the home of both Armadillo World Headquarters and Dell Technologies. Patoski’s raucous, rollicking romp through Austin’s recent past and hipster present connects the dots that lead from places like Scholz Garten—Texas’ oldest continuously operating business—to places like the Armadillo, where Willie Nelson and Darrell Royal brought hippies and rednecks together around music. He shows how misfits like William Sydney Porter—the embezzler who became famous under his pen name, O. Henry—served as precursors for iconoclasts like J. Frank Dobie, Bud Shrake, and Molly Ivins. He describes the journey, beginning with the search for an old girlfriend, that eventually brought Louis Black, Nick Barbaro, and Roland Swenson to the founding of the South by Southwest music, film, and technology festival. As one Austinite, who in typical fashion is simultaneously pursuing degrees in medicine and cinematography, says, “Austin is very different from the rest of Texas.” Many readers of Austin to ATX will have already realized that. Now they will know why.

Jesus is different. Go and do likewise. Many Christians have become comfortable letting the world mold them instead of being set apart by God. And many churches have traded in their biblical roots for complacent conventionality. But Jesus and the church are anything but conventional. The hallmark of our faith is that it sees the world differently than the world sees itself. We are called to be eccentric—off center, unique, different; not conformed to the patterns of the world but transformed by the renewing of our minds. By the grace of God we are not only dissatisfied by sin but increasingly uncompelled by conventionality. So resist the allure of acceptability. Get back to the unsafe roots of our faith. Be equipped to surprise the world with the Good News it didn’t even know it was waiting for. Challenge the way things are by living a life that has been truly set free by Christ.

From Chacos® to tacos, armadillas to tortillas, and bats to ten gallon hats, this groovy kids book is your guide to all things cool and weird in Austin. It's one of the friendliest places, where it's totally cool to just be you with all your weirdness. Whether you're just scootin' through or hangin' your hat, have fun exploring this super cool and totally weird city, and always... Keep it weird y'all!This sunny tribute includes a series of bright, bold, graphic Austin scenes, guiding you through some of the places, people and things that have given Austin its soul and reputation as a purveyor of all things cool. And weird. Written for all the cool kids out there - from the littlest locals, to first-time trippers, and all of their grown-ups; the spirit of this book is about embracing YOUR weird and all the things that make you unique and crazy cool.

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.