MAC or PC? Kindle or Sony ereader? Droid, iPhone, or BlackBerry? Customers often find it hard to distinguish between products due to functional equivalency. They will, therefore, base their decisions on subjective factors. A powerful consumer oriented technology for product development, Kansei or Affective engineering translates customer's feelings

The previous edition of the International Encyclopedia of Ergonomics and Human Factors made history as the first unified source of reliable information drawn from many realms of science and technology and created specifically with ergonomics professionals in mind. It was also a winner of the Best Reference Award 2002 from the Engineering Libraries

In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers

With contributions from an international group of authors with diverse backgrounds, this set comprises all fourteen volumes of the proceedings of the 4th AHFE Conference 21-25 July 2012. The set presents the latest research on current issues in Human Factors and Ergonomics. It draws from an international panel that examines cross-cultural differences, design issues, usability, road and rail transportation, aviation, modeling and simulation, and healthcare.

A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology

Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development

A Firsthand Look at the Role of the Industrial Engineer The industrial engineer helps decide how best to utilize an organization’s resources to achieve company goals and objectives. Introduction to Industrial Engineering, Second Edition offers an in-depth analysis of the industrial engineering profession. While also providing a historical perspective chronicling the development of the profession, this book describes the standard duties performed, the tools and terminologies used, and the required methods and processes needed to complete the tasks at hand. It also defines the industrial engineer’s main areas of operation, introduces the topic of information systems, and discusses their importance in the work of the industrial engineer. The authors explain the information system concept, and the need for integrated processes, supported by modern information systems. They also discuss classical organizational structures (functional organization, project organization, and matrix organization), along with the advantages and disadvantages of their use. The book includes the technological aspects (data collection technologies, databases, and decision-support areas of information systems), the logical aspects (forecasting models and their use), and aspects of principles taken from psychology, sociology, and ergonomics that are commonly used in the industry. What’s New in this Edition: The second edition introduces fields that are now becoming a part of the industrial engineering profession, alongside conventional areas (operations management, project management, quality management, work measurement, and operations research). In addition, the book: Provides an understanding of current pathways for professional development Helps students decide which area to specialize in during the advanced stages of their studies Exposes students to ergonomics used in the context of workspace design Presents key factors in human resource management Describes frequently used methods of teaching in the field Covers basic issues relative to ergonomics and human–machine interface Introduces the five basic processes that exist in many organizations Introduction to Industrial Engineering, Second Edition establishes industrial engineering as the organization of people and resources, describes the development and nature of the profession, and is easily accessible to anyone needing to learn the basics of industrial engineering. The book is an indispensable resource for students and industry professionals.