An original combination of theoretical innovation and a detailed empirical analysis of the ideas, language and policy of New Labour. Politicians often appeal to moral principles and arguments in their efforts to win support for new policy programmes. Yet the question of how politicians use moral language has until now been neglected by scholars.

Labour stands at a decisive point in its history. A change of leadership can help reinvigorate the party, but winning a fourth term of government will be impossible unless Labour's ideological position and policy outlook are thoroughly refurbished. What form should these innovations take?

New perspectives on the use and acquisition of a minority language

This book brings together a team of specialists to explore why some left-wing politicians are able to communicate their message effectively, whereas others struggle to connect with the public. To address this question, it analyses the rhetoric and narratives employed by figures from British and Welsh Labour, the Green Party, the Scottish National Party and the radical left, as well as the anti-austerity movement. In doing so, the collection offers insights into why the performances of political actors such as Carwyn Jones and Nicola Sturgeon resonate with a wide audience, whereas some - like Jeremy Corbyn - have limited appeal beyond the party faithful. The volume provides an accessible examination of the language and ideas of the UK left, while offering a novel perspective on the challenges currently facing the Labour Party. It will therefore appeal to a wide readership, including scholars and students of rhetoric, ideology, political leadership, and British politics.

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Andrew Rawnsley's bestselling book lifts the lid on the second half of New Labour's spell in office, with riveting inside accounts of all the key events from 9/11 and the Iraq War to the financial crisis and the parliamentary expenses scandal; and entertaining portraits of the main players as Rawnsley takes us through the triumphs and tribulations of New Labour as well as the astonishing feuds and reconciliations between Tony Blair, Gordon Brown and Peter Mandelson. This paperback edition contains two revealing new chapters on the extraordinary events surrounding the 2010 General Election and its aftermath.

This book provides a long-overdue account of online technology and its impact on the work and lifestyles of professional employees. It moves between the offices and homes of workers in the knew "knowledge" economy to provide intimate insight into the personal, family, and wider social tensions emerging in today’s rapidly changing work environment. Drawing on her extensive research, Gregg shows that new media technologies encourage and exacerbate an older tendency among salaried professionals to put work at the heart of daily concerns, often at the expense of other sources of intimacy and fulfillment. New media technologies from mobile phones to laptops and tablet computers, have been marketed as devices that give us the freedom to work where we want, when we want, but little attention has been paid to the consequences of this shift, which has seen work move out of the office and into cafés, trains, living rooms, dining rooms, and bedrooms. This professional "presence bleed" leads to work concerns impinging on the personal lives of employees in new and unforseen ways. This groundbreaking book explores how aspiring and established professionals each try to cope with the unprecedented intimacy of technologically-mediated work, and how its seductions seem poised to triumph over the few remaining relationships that may stand in its way.