In All I Want Is a Job!, Mary Gatta puts a human face on workforce development policy. An ethnographic sociologist, Gatta went undercover, posing as a client in a New Jersey One-Stop Career Center. One-Stop Centers, developed as part of the federal Workforce Investment Act, are supposed to be an unemployed worker's go-to resource on the way to re-employment. But, how well do these centers function? With swarms of new clients coming through their doors, are they fit for the task of pairing America's workforce with new jobs? Weaving together her own account with interviews of jobless women and caseworkers, Gatta offers a revealing glimpse of the toll that unemployment takes and the realities of social policy. Women—both educated and unskilled—are particularly vulnerable in the current economy. Since they are routinely paid less than their male counterparts, economic security is even harder for them to grasp. And, women are more easily tracked into available, low-wage work in sectors such as retail or food service. Originally designed to pair job-ready workers with available openings, the current system is ill fitted for diverse clients who are seeking gainful employment. Even if One-Stops were better suited to the needs of these workers, good jobs are scarce in the wake of the Great Recession. In spite of these pitfalls, Gatta saw hope and a sense of empowerment in clients who got intensive career counseling, new jobs, and social support. Drawing together tales from the frontlines, she highlights the promise and weaknesses of One-Stop Career Centers, recommending key shifts in workforce policy. America deserves a system that is less discriminatory, more human, and better able to assist women and their families in particular. The employed and unemployed alike would be better served by such a system—one that would meaningfully contribute to our economic recovery and future prosperity.

A self-help book to help the unemployed and their families cope more effectively during a time when they feel helpless.

The Jobless Future challenges beliefs in the utopian promise of a knowledge-based, high-technology economy. Reviewing a vast body of encouraging literature about the postindustrial age, Aronowitz and DiFazio conclude that neither theory, history, nor contemporary evidence warrants optimism about a technological economic order. Instead, they demonstrate the shift toward a massive displacement of employees at all levels and a large-scale degradation of the labor force. As they clearly chart a major change in the nature, scope, and amount of paid work, the authors suggest that notions of justice and the good life based on full employment must change radically as well. They close by proposing alternatives to our dying job culture that might help us sustain ourselves and our well-being in a science- and technology-based economic future. One alternative discussed is reducing the workday to fewer hours without reducing pay.

In a provocative assessment of American poverty and policy from 1950 to the present, Frank Strieker examines an era that has seen serious discussion about the causes of poverty and unemployment. Analyzing the War on Poverty, theories of the culture of poverty and the underclass, the effects of Reaganomics, and the 1996 welfare reform, Strieker dem-onstrates that most antipoverty approaches are futile without the presence (or creation) of good jobs. Strieker notes that since the 1970s, U.S. poverty levels have remained at or above 11 %, despite training programs and periods of economic growth. The creation of jobs has continued to lag behind the need for them. Strieker argues that a serious public debate is needed about the job situation; social programs must be redesigned, a national health care program must be developed, and eco-nomic inequality must be addressed. He urges all sides to be honest - if we don't want to eliminate poverty, then we should say so. But if we do want to reduce poverty significantly, he says, we must expand decent jobs and government income programs, redirecting national resources away from the rich and toward those with low incomes. Why America Lost the War on Poverty - And How to Win It is sure to prompt much-needed debate on how to move forward. Frank Stricker is professor of history at California State University, Dominguez Hills.

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.