Consumers are now more readily choosing to support emerging brands that align with their values instead of defaulting to the long-standing giants. As a result, up-and-coming jewelry brands have major opportunities for growth. Are you building a jewelry business while trying to increase brand awareness and profits? With the appropriate marketing strategy and plan, you can find your ideal customers, increase market share, and flourish in your category. But you must understand how to maximize your marketing efforts, so you can spend your time, money, and energy effectively - and get the best return on investment. This book will help you find joy in the process. Inside: What is marketing, and how is it different from PR or sales? What can it help you (and not help you) achieve? How can you lay the foundation for an effective marketing strategy? What are the most impactful marketing tactics for jewelry brands, and how can you navigate each of them? What is a brand, and how can you build a memorable and lasting one? How can you optimize your digital presence, including your ecommerce store?

If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!

A successful jewelry designer offers a practical guide to starting your business, selling your creations, and building your brand. To develop a successful jewelry line, designers have to be more than just creative artists—they have to understand the ins and outs of running a crafts business. Emilie Shapiro’s detailed guide explores the many facets of creating a quality handmade collection that people will buy, including: where to sell your work how to do small-scale production how to carry out market research and publicity how to price and present your pieces for greatest effect, and much more Includes photos

A surprising discovery in the unlikeliest of places ... Joy Yoon and her husband spent more than ten years as humanitarian NGO workers in one of the world's most mysterious and closed societies. In this book she shares observations and insights, offering readers the chance to re-evaluate understandings of the so-called "Hermit Kingdom."

We've all experienced discontent in our lives at one point or another, waking up each day and going to sleep each night completely unfulfilled. We feel like something is missing but can't put our finger on what that is. Today's world is custom-built to pull our attention in a hundred and fifty directions, telling us who we should be and how we should live to become an acceptable member of society. We fall prey to the endless cycle of consumerism and information overload. Before we know it, we wake up questioning how the hell we got here in the first place."The Less Effect" is about becoming conscious to the physical environment, social relationships, and daily habits we surround ourselves with so we can clear away what is holding us back and follow our true passion. We spend so much of our lives continuously adding more to solve our problems that, over time, we completely lose sight of who we are underneath it all. When we become more aware of our surroundings and remove what no longer serves us, we are able to tap into our most authentic self and design a life of happiness and purpose.It simply starts with living a life of less.

All the thrills of off-roading started with the Jeep, and they keep on coming. A celebration of off-road Jeeps and the people who drive them, this book features the vehicles, personalities, events, and maneuvers that make up the Jeep universe of competitive and recreational off-roading. The fact-filled, photograph-packed book explores the joys of Jeep ownership, history, restoration, modification, off-road competition, events, clubs, and more. It includes information on popular accessories and performance enhancing modifications, the different generations and styles of Jeeps, off-road events and the professionals who compete in them. With color photographs of some of the most beautiful custom and restored Jeeps from around the country, The Joy of Jeep takes readers to the edge of this soul-stirring activity and shows why Jeep is America's favorite off-road vehicle.

In The Power of Joy and Purpose, Nicole Martin, Chief Empowerment Officer, Speaker, Author and Futurist invites us to accompany her on a journey of spiritual awakening to claim joy and purpose with the tools and principles of presence. As Nicole makes clear throughout this book, life is not easy; it may be full of challenges that appear insurmountable. Growing through her own experiences, we peer through the veils of our common human experience to discover how gratitude and forgiveness can heal us to move forward in faith and recapture who we are truly meant to be.