Japanese schoolgirl fashions and subcultures have sprung up, burned out, mutated, and evolved into a pop culture phenomenon gone global—from Gwen Stefani's "Harajuku Girls" to Gothic Lolita-fueled manga and the deadly schoolgirl in Kill Bill, it's no wonder that international fashion designers look to the streets of Tokyo for fresh inspiration. This playful and thoroughly researched handbook examines the key styles and subcultures past and present: sailor-suited gangsters, Pippi Longstockings risen from the dead, girls in blackface, teens sporting giant hamster costumes, and more. Each fashion profile is packed with photos and illustrations, history, ideal boyfriends, and must-have items. Also included are a gatefold evolutionary fashion chart, resources, and makeup tips. At last, an in-depth guide to what the girls are wearing—and why on earth they're wearing it.

"The schoolgirl is the main driver of Japan's Gross National Cool, and Brian Ashcraft's book is the best source for those hoping to understand why." —Chris Baker, WIRED Magazine Japanese Schoolgirl Confidential takes you beyond the realm of everyday girls to the world of the iconic Japanese schoolgirl craze that is sweeping the globe. For years, Japanese schoolgirls have appeared in hugely-popular anime and manga series such as Dragon Ball, Sailor Moon, The Melancholy of Haruhi Suzumiya, and Blood: The Last Vampire. These girls are literally showing up everywhere—in movies, magazines, video games, advertising, and music. WIRED Magazine has kept an eye on the trends emerging from these stylish teens, following kick-ass schoolgirl characters in videogames like Street Fighter and assassin schoolgirls in movies like Quentin Tarantino's Kill Bill. By talking to Japanese women, including former and current J-Pop idols, well-known actresses, models, writers, and artists—along with famous Japanese film directors, historians and marketers—authors Brian Ashcraft and Shoko Ueda (who have both contributed to WIRED's "Japanese Schoolgirl Watch" columns) reveal the true story behind Japan's schoolgirl obsessions. You'll learn the origins of the schoolgirls' unusual attire, and how they are becoming a global brand used to sell everything from kimchi to insurance. In Japanese Schoolgirl Confidential, you'll discover: Sailor-suited pop-idols Cult movie vixens Schoolgirl shopping power The latest uniform fashions Japanese schoolgirls are a symbol of girl empowerment. Japanese Schoolgirl Confidential shows why they are so intensely cool. Don't miss this essential book on the Japanese youth culture craze that is driving today's pop culture worldwide. "Whether your preferred schoolgirl is more the upstanding heroine Sailor Moon or the vengeful, weapon-wielding Gogo Yubari of Quentin Tarantino's Kill Bill, Vol. 1, you'll come away well versed." —Publishers Weekly

Showcasing Japan's astonishingly varied culture of cute, this volume takes the reader on a dazzling and adorable visual journey through all things kawaii. Although some trace the phenomenon of kawaii as far back as Japan's Taisho era, it emerged most visibly in the 1970s when schoolgirls began writing in big, bubbly letters complete with tiny hearts and stars. From cute handwriting came manga, Hello Kitty, and Harajuku, and the kawaii aesthetic now affects every aspect of Japanese life. As colorful as its subject matter, this book contains numerous interviews with illustrators, artists, fashion designers, and scholars. It traces the roots of the movement from sociological and anthropological perspectives and looks at kawaii's darker side as it morphs into gothic and gloomy iterations. Best of all, it includes hundreds of colorful photographs that capture kawaii's ubiquity: on the streets and inside homes, on lunchboxes and airplanes, in haute couture and street fashion, in cafés, museums, and hotels.

• Reviews of more than 900 manga series • Ratings from 0 to 4 stars • Guidelines for age-appropriateness • Number of series volumes • Background info on series and artists THE ONE-STOP RESOURCE FOR CHOOSING BETWEEN THE BEST AND THE REST! Whether you’re new to the world of manga-style graphic novels or a longtime reader on the lookout for the next hot series, here’s a comprehensive guide to the wide, wonderful world of Japanese comics! • Incisive, full-length reviews of stories and artwork • Titles rated from zero to four stars–skip the clunkers, but don’t miss the hidden gems • Guidelines for age-appropriateness–from strictly mature to kid-friendly • Profiles of the biggest names in manga, including CLAMP, Osamu Tezuka, Rumiko Takahashi, and many others • The facts on the many kinds of manga–know your shôjo from your shônen • An overview of the manga industry and its history • A detailed bibliography and a glossary of manga terms LOOK NO FURTHER, YOU’VE FOUND YOUR IDEAL MANGA COMPANION!

Okinawa, the only Japanese prefecture invaded by US forces in 1945, was forced to accommodate 146 “military comfort stations” from 1941–45. How did Okinawans view these intrusive spaces and their impact on regional society? Interviews, survivor testimonies, and archival documents show that the Japanese army manipulated comfort stations to isolate local communities, facilitate “spy hunts,” and foster a fear of rape by Americans that induced many Okinawans to choose death over survival. The politics of sex pursued by the US occupation (1945–72) perpetuated that fear of rape into the postwar era. This study of war, sexual violence, and postcolonial memory sees the comfort stations as discursive spaces of remembrance where differing war experiences can be articulated, exchanged, and mutually reassessed. Winner of the 2017 Best Publication Award of the Year by the Okinawa Times.

Through cutting-edge analysis of contemporary style tribes, Japanese Fashion Cultures challenges widely held notions of gender relations and European style imitation in Japan.

Examines the history and phenomenal success of video games, and argues that the popular games are on the way to becoming a legitimate art form, much in the same way movies did a century earlier.