The Jacksonville architecture of the 1920s was a marvel as it dotted the glowing skyline--which could easily be seen across the St. Johns River at that time. Jacksonville in the 1920s shows a drastically different city compared to how it looks in the 2020s. Most of the early buildings have been demolished, although a few survive, including the Barnett, the Carling, and the Florida Theatre. Beyond the urban core of Jacksonville are the neighborhoods of Springfield, Riverside Avondale, San Marco, and San Jose, which all underwent drastic changes in the 1920s. The nearby beaches are intertwined with the city in that they not only represent the beauty of that metropolis, complete with its exuberant citizens, but one of those beaches, Pablo Beach, was renamed Jacksonville Beach in the 1920s. This was also the time of the Harlem Renaissance, which impacted the local Black community.

Floridas railroads emerged in the 1830s amid Native American upheaval and territorial colonization. Many periods of development marked this fascinating heritage, but one era towers above the rest: the 1920s. It was then that Florida experienced a colossal land boom, one of the greatest migration and building stories in American history. People poured into the state as never before, real estate traded hands at breakneck speed, and the landscape added countless new homes, hotels, apartments, and commercial buildings. Floridas biggest railroadsthe Atlantic Coast Line, Seaboard Air Line, and Florida East Coastwere unprepared for the tidal wave of traffic. Thus, the Big Three had to rapidly expand and increase capacity. Dozens of projects unfolded at great cost, by one estimate over $100 million. When the building frenzy ended, the railway map of the state stood at its greatest extentsome 5,700 miles. Further, the frequency of railway service within and to the Sunshine State reached an unprecedented level, never again to be repeated.

Zora Family Member - 95 year old M.Alene Murrell has written a great new book about the famed writer Zora Neale Hurston.

During the Roaring Twenties, millions of Americans moved to the Sunshine State seeking quick riches in real estate. Many made fortunes; others returned home penniless. Within a few years thousands of residential subdivisions, palatial estates, inviting apartment buildings and impressive commercial complexes were built. Opulent theaters and imposing churches opened, along with hundreds of municipal projects. A unique architectural theme emerged, today known as Mediterranean Revival. Railways and highways saw a renaissance. New cities--Boca Raton, Hollywood-by-the-Sea, Venice--were built from scratch and dozens of existing communities like St. Petersburg, Fort Lauderdale and Orlando were forever transformed by the speculative fever. Florida has experienced numerous land booms but none more sweeping than that of the 1920s. This illuminating account details how one of the greatest migration and development episodes in American history began, reached dizzying heights, then rapidly collapsed.

Blair Miller tells the story of the motion picture industry as it developed in Jacksonville after the turn of the twentieth century. Almost Hollywood reveals the meteoric rise of Jacksonville in early silent films. Home to over thirty studios employing actors, directors, and stagehands, Jacksonville became touted as the “winter film capital of the world” by 1915. A myriad of factors contributed to Jacksonville’s rise and then fall by the mid 1920s. What were the reasons why Jacksonville missed out as the next mecca for filmmaking? Blair Miller tells the story through primary sources from that remarkable period.

Fortified by the theories of Henri Lefebvre, David Harvey, and Jürgen Habermas, this is the first book to focus on the tumultuous emergence of the African American working class in Jacksonville between Reconstruction and the 1920s. Cassanello brings to light many of the reasons Jacksonville, like Birmingham, Alabama, and other cities throughout the South, continues to struggle with its contentious racial past.