New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Commenting on Thomas Hauser's annual collections of articles on boxing, Ring Magazine declared, "What makes Hauser's stories so extraordinary is that the man many consider 'The Dean of Boxing Writers' refuses to allow his admiration for the sport to blind him to its dark side. His annual volumes on boxing have become required reading for hardcore and casual fans alike." Straight Writes and Jabs is the latest in the popular series. It brings readers into the dressing room with elite champions in the moments before some of 2012's biggest fights. Hauser's award-winning investigative journalism is on display in a groundbreaking exposé of the use of performance-enhancing drugs. There's a look back in time at the incomparable Archie Moore and much more. Thomas Hauser is the author of forty-five books. His first work, Missing, was made into an Academy Award–winning film. He later authored Muhammad Ali: His Life and Times, the definitive biography of the most famous fighter ever. In 2004, the Boxing Writers Association of America honored Hauser with the Nat Fleischer Award for Career Excellence in Boxing Journalism.