"Since breaking the BBC's monopoly in 1955, ITV has been at the centre of the British television landscape. To coincide with the fiftieth anniversary of the first ITV broadcast, this accessible book offers a range of perspectives on the complex and multifaceted history of Britain's first commercial broadcaster."--BOOK JACKET.

"This exciting book goes to the heart of a creative commercial and public service culture - it shows why ITV matters and how it was made to work so well. A tremendous contribution." - Professor Jean Seaton, University of Westminster. "This is a valuable addition to studies of ITV's history and programming..." - Tom O'Malley, Professor of Media Studies, University of Wales, Aberyswyth, and Co-Editor of "Media History." Since breaking the BBC's monopoly in 1955, ITV has been at the centre of the British television landscape. To coincide with the fiftieth anniversary of the first ITV broadcast, this accessible book offers a range of perspectives on the complex and multifaceted history of Britain's first commercial broadcaster. The book explores key tensions and conflicts which have influenced the ITV service. Chapters focus on particular institutions, including London Weekend Television and ITN, and programme forms, including "Who Wants to be a Millionaire?," "Upstairs Downstairs" and "Trisha."; The contributors show that ITV has had to tread an uneasy line between public service and commercial imperatives, between a pluralistic regional structure and a national network, and between popular appeal and quality programming. A timeline of key events in the history of ITV is also included. "ITV Cultures" provides a timely intervention in debates on broadcasting and cultural history for academics and researchers, and a lively introduction to the history of ITV for students and general readers.

The radical expansion of television broadcasting in the post-war years and beyond both reflected and promoted a cultural revolution sweeping across British society. Reaching out to a mass audience for the first time, the new television industry made visible the transition from drab austerity and seeming cultural consensus to the brash, heady glitz and individualism of the new consumer age."Television and Consumer Culture" explores television's institutional, technological and programming developments during this period, revealing how genres as different as action adventure series, serious dramas, situation comedies and quiz and game shows simultaneously promoted both consumer culture and class conflict. Drawing on historical analysis and sociological theory, and looking at issues such as celebrity, scheduling, intimacy and sociability, Turnock argues that television during this era established and promoted itself as a culturally powerful force, a fact that has implications for the way that media power is understood to operate today.

The radical expansion of television broadcasting in the post-war years and beyond both reflected and promoted a cultural revolution sweeping across British society. Reaching out to a mass audience for the first time, the new television industry made visible the transition from drab austerity and seeming cultural consensus to the brash, heady glitz and individualism of the new consumer age."Television and Consumer Culture" explores television's institutional, technological and programming developments during this period, revealing how genres as different as action adventure series, serious dramas, situation comedies and quiz and game shows simultaneously promoted both consumer culture and class conflict. Drawing on historical analysis and sociological theory, and looking at issues such as celebrity, scheduling, intimacy and sociability, Turnock argues that television during this era established and promoted itself as a culturally powerful force, a fact that has implications for the way that media power is understood to operate today.

This book is the first authoritative account of the UK’s independent television production sector, following the creation of Channel 4 in 1982. It examines the rise of a global industry, increasingly interconnected through format development, distribution, ancillary sales and rights. Drawing on case studies, interviews and policy analysis; the author considers the cultural politics behind the growth of the ‘indies’, the labour conditions for workers in this sector, and some of the key television programmes that have been created within it. Filling an important gap in our understanding, this book constitutes a comprehensive account of this vital cultural industry for students, academics and researchers working in the areas of the cultural and creative industries, media and cultural policy and television studies.

Despite the growing body of work on the media in Wales, very little exists on the history of commercial television in Wales. This book seeks to address this imbalance by tracing the growth and development of ITV in Wales and assessing its contribution to the life of the nation. ITV has been a powerful force in British broadcasting since its inception in 1955. When commercial television came to Wales for the first time in 1958, it immediately got caught up in with matters of national identity, language and geography. Compared with the BBC, it is a relative newcomer; its growth was slower than that of the BBC and it took until 1962 to complete the network across the UK. Once it had arrived, however, its impact was considerable. The book will provide an historical narrative and critical analysis of independent television (ITV) in Wales from 1958 up until the present day.

The Routledge Companion to British Media History provides a comprehensive exploration of how different media have evolved within social, regional and national contexts. The 50 chapters in this volume, written by an outstanding team of internationally respected scholars, bring together current debates and issues within media history in this era of rapid change, and also provide students and researchers with an essential collection of comparable media histories. The Routledge Companion to British Media History provides an essential guide to key ideas, issues, concepts and debates in the field. Chapter 40 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. https://www.routledgehandbooks.com/doi/10.4324/9781315756202.ch40