LNER publicity and posters 1923 to 1947. Illustrated in full colour.

Between 1923 and 1947 the railway poster in Britain was in its heyday. These were the years of the so-called 'Big Four' companies: the Great Western Railway, Southern Railway, London Midland and Scottish Railway, and London and North Eastern Railway. In the competition for passengers, each of the companies developed its own distinctive style of poster advertising. This book contains over 200 of the most striking and innovative designs of the period.

Railway posters have huge appeal for the modern audience, but just what explains this continuing interest? Enduring images of iconic locomotives, bathing beauties and characters such as Sunny South Sam are testament to the creativity of the railway company marketing departments and the posters tell us not only about railway history and technology, architectural and engineering accomplishments, but also about the cultural and social significance of the railways. The influence of the railway industry on our cities and coastlines, and on the development of leisure time and holiday resorts, can be seen in the recurring images of ramblers, bathers and idyllic tourist destinations. This book explores the changing styles and functions of the railway poster from the early pre-grouping days through to the inter-war 'golden age' and nationalised British Railways.

A beautiful Cornish coastal village is the setting for a highly sinister conspiracy involving a kidnapped baby, mysterious monks and an almost irresistible new perfume... 'Joan Aiken's triumph with this genre is that she does it so much better than others' New York Times Book Review Martha works for an advertising agency, filming a TV commercial on location on the stunning Cornish coast. The client is the eccentric owner of a chemicals company that has invented a new, almost irresistible perfume, and Martha is in charge of shooting the romantic ads - unfortunately starring his beautiful but highly manipulative daughter-in-law. Before long, Martha finds herself embroiled in the conspiracy over the perfume's true origin - to say nothing of a kidnapped baby, sinister monks, her own long-since vanished ex-husband and a series of exploding soup cans. And what of her own floundering love life...? 'Witty and acute ... a nice romantic thriller' Punch

Over the past decade, China has built 25,000 km of dedicated highspeed railway—more than the rest of the world combined. What can we learn from this remarkable experience? China’s High-Speed Rail Development examines the Chinese experience to draw lessons for countries considering investing in high-speed rail. The report scrutinizes the planning and delivery mechanisms that enabled the rapid construction of the high-speed rail system. It highlights the role of long-term planning, consistent plan execution, and a joint venture structure that ensures active participation of provincial and local governments in project planning and financing. Traffic on China’s high-speed trains has grown to 1.7 billion passengers a year. The study examines the characteristics of the markets for which high-speed rail is competitive in China. It discusses the pricing and service design considerations that go into making high-speed rail services competitive with other modes and factors such as good urban connectivity that make the service attractive to customers. One of the most remarkable aspects of the Chinese experience is the rapid pace of high-quality construction. The report looks at the role of strong capacity development within and cooperation among China Railway Corporation, rail manufacturers, universities, research institutions, laboratories, and engineering centers that allowed for rapid technological advancement and localization of technology. It describes the project delivery structures and incentives for delivering quality and timely results. Finally, the report analyzes the financial and economic sustainability of the investment in high-speed rail. It finds that a developing country can price high-speed rail services affordably and still achieve financial viability, but this requires very high passenger density. Economic viability similarly depends on high passenger density.