Immerse yourself in a world where health-conscious and sustainable decisions are simple, and creative business leaders pave the way. You may think that this book is full of facts you really don't want to know. That may be your first reaction when you read about a product or a lifestyle choice that you believed was healthy and sustainable and then find out otherwise. It's Not Easy Being Green shows you that living sustainably and healthfully isn't as complicated as you may think. You'll discover the importance of educating yourself and making changes in your life to protect your health and the health of your family and the planet. Along with extensive advice, this book features exclusive and inspiring interviews with revolutionary ecopreneurs who break the mold and pursue health and sustainability over profits. And profits don't suffer, due to the growing number of consumers waking up and changing their lifestyle choices.After reading this book, you'll be well on your way to shopping, feeling, and thinking better. Soon you'll be glad you know facts you thought you didn't want to know, and as an ecopreneur in this book says, "When you know, you can't unknow."

Provides a comprehensive guide to adopting greener buying habits and identifying earth-friendly products, shopping for green products online, participating in online activism, and learning tips for cultivating a sustainable environment, such as collecting rainwater from your roof to use in the garden, submerging a plastic bottle in your toilet tank to save one quart of water per flush, and more. Original.

As more and more of us become aware of climate change we are beginning to look for lifestyle changes that will provide us with a more eco-friendly existence. It's Easy Being Green is a little book for the growing number of what have been dubbed eco-worriers, not eco-warriors - concerned but not-yet committed people who want to reduce their environmental impact but aren't quite sure where to start. The book highlights simple changes that can be easily incorporated into everyday life to reduce the use of energy, chemicals and water, and the waste and pollution that is created. It shows how being green is not only better for the planet, but can also save money and make us happier and healthier.

Go Green, Spend Less, Live Better is an authoritative, practical guide that details the money-saving side of greener, healthier, and simpler living. Bestselling author of It’s Easy Being Green and sustainable-living expert Crissy Trask provides a prescriptive handbook for making better decisions about our homes, how we get around, what we eat, and how we behave as consumers, in order to simultaneously achieve two desirable and imperative goals—to be better off financially and to do what is good for the planet. Laying out steps that will yield immediate results, Trask also provides explanations of bigger commitments that take time to implement, but also produce much bigger savings. With her practical money-saving strategies and environmental know-how, Trask empowers readers to confidently pursue change, knowing their bank accounts will grow as a result. Go Green, Spend Less, Live Better shows how typical families can easily save at least $10,000—and even as much as $30,000—in the first year alone by greening up some key areas of their homes and lives. Other areas covered include: How green living is not exclusive, but highly accessible and affordable Five reasons you will live better and save money when going green How to start reaping economic rewards right away Taking green to the next level and getting more for your money Earning rich returns on green investments The link between better health and greater wealth And much more!

Surveys find that over 80 percent of Americans agree with the goals of the environmental movement. Sadly, most Americans admit to doing little more than basic recycling when it comes to acting on that disposition. What is the reason for this great divide between environmental sentiment in this country and individual actions? Author and environmental consultant Crissy Trask seeks to answer this question-and solve the disparity-with a new book that makes it easy to be an environmentalist, no matter how busy or hectic your lifestyle. This is a day to day guide with simple, practical suggestions that anyone can put into action.

Ivanko and Kivirist - innkeepers, authors, and wearers of many other hats - truly walk the green talk, detailing the nitty-gritty of running a green business. - Library Journal I'm not even sure I'd call this a "business book." ECOpreneuring contains plenty of advice on starting a small, eco-conscious business, but the authors focus primarliy on how entrepreneurial efforts can incorporate values and priorities beyond the bottom line. Lifestyle choices trump profit motives, but neither have to be sacrificed in order to create meaning and income. This kind of positive thinking is repeated again and again throughout the book. In addition to sharing their own success, and the stories of others, ECOpreneuring is filled with practical information about starting and running a small green business. A potential ecopreneur will discover ideas on everything from bookkeeping to marketing, and the authors point to numerous other resources that will help you set up your company, and run your business without running afoul of tax codes, licensing agencies, or litigious competitors. I really enjoyed this thoughtful, well-written book - a business book that's inspiring and practical is hard to come by. ECOpreneuring lays out a blueprint for making health, happiness and abundance an integral part of the work we do. Reviewed by Jeff McIntire-Strasburg, Sustainablog Powerful social trends toward green living, relocalization, and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift toward prioritizing purpose over profits, and building community over building market share. A nation of nine-to-fivers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living. This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of: Eco-business basics Purposeful management Marketing in the green economy Running a lifestyle business Ecopreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy, and helping restore the planet to ecological health and social stability. Part small business manifesto, part personal finance primer, Ecopreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion, and a commitment to green practices and sustainability. John Ivanko and Lisa Kivirist are innkeepers of the award-winning Inn Serendipity Bed & Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants, and authors, whose books include Rural Renaissance and Edible Earth and a number of Global Fund for Children multicultural books.

Shop Green, Live Well: The Eco-Conscious Consumer's Guide to Shopping Are you tired of feeling guilty about your shopping habits? Do you want to make a difference for the planet, but don't know where to start? Shop Green, Live Well is the ultimate guide to shopping in a more sustainable way. This book will teach you everything you need to know about green products and services, how to reduce your environmental impact when shopping, how to support sustainable businesses, and how to make informed shopping choices. With Shop Green, Live Well, you'll learn how to: Identify and purchase green products and services Reduce your environmental impact when shopping Support sustainable businesses Make informed shopping choices You'll also find case studies and examples of eco-conscious consumers who are making a difference in the world. Shop Green, Live Well is the perfect book for anyone who wants to make a difference for the planet without sacrificing their quality of life. Imagine a world where every shopping decision you made was a good one for the environment. Where you could feel good about buying the things you need and want, knowing that you're not harming the planet. That's the world that Shop Green, Live Well can help you create. This book is more than just a guide to shopping. It's a call to action. It's a chance for you to make a difference for the planet, one purchase at a time. Order your copy of Shop Green, Live Well today and start making a difference tomorrow.