Many books have been published about Italian motorcycles, but none has focused exclusively on the Italian motorcycle-based chopper ... until now. Featuring stunning photography, this is a great book for Italian bike fans, and fans of the custom bike scene in general.

A celebration of the spectacular cafe racers from around the globe created by individuals, and all based on Italian motorcycles.

It's the thick of the mid-1990s boom, and David M. Gross is racking up billable hours for a Manhattan corporate law firm and thinking that there must be more to life. Out of the blue, a friend calls with a tantalizing and risky proposal: How would he feel about moving to Bologna to help turn around a legendary, down-on-its-luck Italian motorcycle company, known for its dominance on the track and its inability to turn a profit? After a brief soul-search and popping his first (unintentional) wheelie during his maiden ride on the company's monstrous superbike, he signs on. And so Gross heads to Bologna, fabled home of marbled meats, radical leftist politics, and bespoke shoes, diving into his new life as the "corporate image consultant" to gearheads and learning to navigate the giddy mores of Bolognese society. He meets the CEO, who can relax only on planes between meetings; the manic, bellicose bike designer, convinced that only his genius can save the company; and the director of the museum, obsessed by the factory's role in World War II. Gross sparks the business's "spectacularization" with sexy ad campaigns starring factory workers who, when not on strike, strut to the espresso machine clad in Versace. Above all, he falls in love with motorcycles, seduced by speed, and realizes that becoming a better rider means tapping into dormant parts of his self that, as it turns out, were just waiting to be unleashed. And when he picks up a handsome, young—and closeted—skinhead, things really get interesting . . . In sensuous, hilarious, and wildly entertaining prose, Gross pens a wry yet ecstatic love letter to an uproarious city and its style-obsessed denizens, and to the motorcycle that gave him the freedom to live life at its very fastest.

Many books have been published about Italian motorcycles, but none has focused exclusively on the Italian motorcycle-based chopper, bobber, trike, and quad custom bike scene – until now. Even though customizing is not normally associated with Italian brands, there are some fantastic individually-built Italian custom bikes out there, old and new. In recognition of the trend Ducati entered into a new market segment when it launched its power cruiser Diavel in November 2010, while Moto Guzzi has its Aquila Nero range. These and many other custom-style bikes have been well-received in the customs scene. This book looks at some of the fascinating custom projects out there, accompanied by stunning photography of the finished bikes. A great book for Italian bike fans, and fans of the custom bike scene in general.

Many books have been written about British bikes and their racing history, but no one has devoted an entire book solely to the British-only custom motorcycle, and its chopper, cruiser, bobber and trike scene ... until now.

"The motorcycle is back! Similar to the fresh contemporary scene that has established itself around bicycles in the last few years, the motorcycle is currently undergoing an aesthetic rebirth. A young subculture worldwide is discovering the motorcycle as an expression of its personality and creativity. The Ride explores motorcycle riding as it is meant to be: as a means of getting around with attitude, as an extension of one's own body, as an expression of personal freedom, but also as a significant challenge to technical expertise, craftsmanship, physics, discipline, and driving skill" -- Publisher description.

Many books have been published about Japanese motorcycles, but none has focused exclusively on the Japanese motorcycle-based chopper, bobber, trike and quad custom bike scene ... until now. Featuring stunning photography, this is a great book for Japanese bike fans, and fans of the custom bike scene in general.