This book is like no other book on starting a business. It’s not about the ground-level details of starting a business. It’s more of a tree-top view of business in general. So before you make any decisions about what kind of business you’d like to start, read this book first and get a thorough understanding of how business works. There are a variety of subjects included in this book and each is geared to provide you a deeper understanding of the world you’re thinking of entering. In this book I discuss the purpose of a business; the need to prepare; what it takes to start a business; a product business vs a service business; brick and mortar vs online; best business types; launching and growing a business; and the need to innovate or die. I sincerely believe you won’t find another book like this one. It’s specific and sufficiently detailed to give you a complete understanding of the processes and hidden mechanisms of starting your own successful business enterprise.

A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business—methods that many of today's companies would be wise to observe and employ themselves. You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include: First to market is everything Ask "What Else?" when working with clients to enhance relationships and elicit more business Don't expand just for the sake of expanding; do it in areas and industries where your passion lies How to train employees while they're in the minor leagues to prepare them for the majors Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.

An inspirational and insightful guide for women who want to get it all by doing less. For women, a glass ceiling at work is not the only barrier to success - it's also the increasingly heavy obligations at home that weigh them down. Women have become accustomed to delegating, advocating and negotiating for themselves at the office, but when it comes to managing households, they still bear the brunt on their own shoulders. A simple solution is staring them in the face: negotiate with the men in their personal lives. In Drop The Ball, Tiffany Dufu explains how women can create all-in domestic partnerships that protect them against professional burn-out.

A must-read book filled with practical information and numerous case studies on what aspiring entrepreneurs and business owners need to know to run a profitable businessthe author reminds the reader not to confuse the excitement and enthusiasm of starting a business and being a business owner with the skills required to be successful and avoid becoming one of the 80% of businesses that will eventually fail. A major contribution of this book is its continuous emphasis on the importance of having a business model as a critical requirement to start and manage a profitable business. Edgar Ortiz, CEO of Strategic Analytic Solutions and business columnist for the Atlanta Journal-Constitution Ralph Blanchard, a successful entrepreneur with a background in economics, provides a detailed analysis of what it is really like to buy, start, operate, and eventually sell a small business. Topics covered include: why most businesses fail ten management skills found in successful small business owners strategies to transition from self-employment to entrepreneurship advantages that small business owners have over larger competitors tips to develop profitable pricing strategies innovative ideas to help develop a sound business model