This Book Has Been A Favourite With Students And Teachers Alike Since It Was First Published In 1996. It Makes A Comprehensive And Critical Exposition Of All Facets Of Teaching Commerce. It Essentially Offers A Learner-Oriented Text, Whereas The Approach Is Strictly Utilitarian So It Serves As A Reliable Guide In The Classroom, And Provides Practical Suggestions For Making The Teaching-Learning Process Effective, Inspirational And Interesting. To Make The Subject Interesting, The Text Has Been Suitably Supplemented With Diagrams, Figures And Tables. By Virtue Of Its Extensive And In-Depth Coverage Of The Subject The Book Has Been Useful To Students Preparing For Teacher Training Courses, Not Only In India But Also In The Middle-East And South-East Asian Countries. It Has Also Served As A Reliable Handbook For In-Service Teachers. Revision Of The Book Became Necessary Following The Changes In The Syllabus In Accordance With The National Curriculum Framework 2005. Thus, Chapters On Suggestive Lesson Plans In Accountancy, Pedagogic Analysis Of The Subject, And Multiple Choice Questions Have Been Included For The Second Edition.

Full-color, completely current, and packed with real-world cases and practical applications, this market-leading text brings retailing to life, vividly illustrating how fun, exciting, challenging, and rewarding a career in retailing can be, while helping you hone your skills and creativity to prepare for success in the fast-moving retail industry

Knowledge updating is a never-ending process and so should be the revision of an effective textbook. The book originally written fifty years ago has, during the intervening period, been revised and reprinted several times. The authors have, however, been thinking, for the last few years that the book needed not only a thorough revision but rather a substantial rewriting. They now take great pleasure in presenting to the readers the twelfth, thoroughly revised and enlarged, Golden Jubilee edition of the book. The subject-matter in the entire book has been re-written in the light of numerous criticisms and suggestions received from the users of the earlier editions in India and abroad. The basis of this revision has been the emergence of new literature on the subject, the constructive feedback from students and teaching fraternity, as well as those changes that have been made in the syllabi and/or the pattern of examination papers of numerous universities. Knowledge updating is a never-ending process and so should be the revision of an effective textbook. The book originally written fifty years ago has, during the intervening period, been revised and reprinted several times. The authors have, however, been thinking, for the last few years that the book needed not only a thorough revision but rather a substantial rewriting. They now take great pleasure in presenting to the readers the twelfth, thoroughly revised and enlarged, Golden Jubilee edition of the book. The subject-matter in the entire book has been re-written in the light of numerous criticisms and suggestions received from the users of the earlier editions in India and abroad. The basis of this revision has been the emergence of new literature on the subject, the constructive feedback from students and teaching fraternity, as well as those changes that have been made in the syllabi and/or the pattern of examination papers of numerous universities. Knowledge updating is a never-ending process and so should be the revision of an effective textbook. The book originally written fifty years ago has, during the intervening period, been revised and reprinted several times. The authors have, however, been thinking, for the last few years that the book needed not only a thorough revision but rather a substantial rewriting. They now take great pleasure in presenting to the readers the twelfth, thoroughly revised and enlarged, Golden Jubilee edition of the book. The subject-matter in the entire book has been re-written in the light of numerous criticisms and suggestions received from the users of the earlier editions in India and abroad. The basis of this revision has been the emergence of new literature on the subject, the constructive feedback from students and teaching fraternity, as well as those changes that have been made in the syllabi and/or the pattern of examination papers of numerous universities. Some prominent additions are given below: 1. Variance of Degenerate Random Variable 2. Approximate Expression for Expectation and Variance 3. Lyapounov’s Inequality 4. Holder’s Inequality 5. Minkowski’s Inequality 6. Double Expectation Rule or Double-E Rule and many others