Islamic Fashion and Anti-Fashion is the first comparative study of this highly topical issue and brings together cutting-edge contributions from leading scholars.

The interpretation of the main Islamic rules for women's dress vary from country to country and are subject to cultural circumstances and individual styles. For example, Muslim women in Northern Africa and the Middle East dress very differently from those in Pakistan and Southeast Asia. The basic tenet in Islam that tells people to dress modestly, particularly in public, does not mean that Muslim women are not stylish. There has always been an great interest in beautiful fabrics and well-made clothes in the Islamic World and decorative crafts such as embroidery, passementerie, silk weaving and the like are very regarded. Nowadays, Muslimahs the world over shop for the latest fashions and are highly creative in dressing trendy, elegantly and hijab at the same time. Islamic Fashion contains an extensive overview of dress from several Muslim regions and many pictures of modern Islamic fashion. Also included are photographs and drawings of embroidered, printed and woven decorative elements. A wide selection of these images is saved on the enclosed CD.

Who says you can’t be pious and fashionable? Throughout the Muslim world, women have found creative ways of expressing their personality through the way they dress. Headscarves can be modest or bold, while brand-name clothing and accessories are part of a multimillion-dollar ready-to-wear industry that caters to pious fashion from head to toe. In this lively snapshot, Liz Bucar takes us to Iran, Turkey, and Indonesia and finds a dynamic world of fashion, faith, and style. “Brings out both the sensuality and pleasure of sartorial experimentation.” —Times Literary Supplement “I defy anyone not to be beguiled by [Bucar’s] generous-hearted yet penetrating observation of pious fashion in Indonesia, Turkey and Iran... Bucar uses interviews with consumers, designers, retailers and journalists...to examine the presumptions that modest dressing can’t be fashionable, and fashion can’t be faithful.” —Times Higher Education “Bucar disabuses readers of any preconceived ideas that women who adhere to an aesthetic of modesty are unfashionable or frumpy.” —Robin Givhan, Washington Post “A smart, eye-opening guide to the creative sartorial practices of young Muslim women... Bucar’s lively narrative illuminates fashion choices, moral aspirations, and social struggles that will unsettle those who prefer to stereotype than inform themselves about women’s everyday lives in the fast-changing, diverse societies that constitute the Muslim world.” —Lila Abu-Lughod, author of Do Muslim Women Need Saving?

The subject of religion and dress in Turkey has been debated at great length both in academia and the media. Through in-depth ethnographic research into the Turkish fashion market and the work of a category of new comers, namely headscarf-wearing fashion professionals, Islam, Faith, and Fashion examines entrepreneurship in this market and the aesthetic desirability, religious suitability, and ethical credibility of fashionable Islamic dress. What makes a fashionable outfit Islamically appropriate? What makes an Islamically appropriate outfit fashionable? What are the conditions, challenges and constraints an entrepreneur faces in this market, and how do they market their products? Is the presumed oxymoronic nature of Islamic fashion a challenge or a burden? Through case studies and ethnographic portraits, Craciun questions the commercialization of Islamic dress and tackles the delicate and often incompatible relationship between clothing worn in recognition of religious belief and clothing worn purely because it is fashionable. This timely analysis of fashion, religion, ethics, and aesthetics presents dress as a disputed and a contested locus of modernity. Islam, Faith, and Fashion will be essential reading for students of fashion, anthropology, and material and visual culture.

Introducing innovative new research from international scholars working on Islamic fashion and its critics, Islamic Fashion and Anti-Fashion provides a global perspective on muslim dress practices. The book takes a broad geographic sweep, bringing together the sartorial experiences of Muslims in locations as diverse as Paris, the Canadian Prairie, Swedish and Italian bath houses and former socialist countries of Eastern Europe. What new Islamic dress practices and anxieties are emerging in these different locations? How far are they shaped by local circumstances, migration histories, particular religious traditions, multicultural interfaces and transnational links? To what extent do developments in and debates about Islamic dress cut across such local specificities, encouraging new channels of communication and exchange? With original contributions from the fields of anthropology, fashion studies, media studies, religious studies, history, geography and cultural studies, Islamic Fashion and Anti-Fashion will be of interest to students and scholars working in these fields as well as to general readers interested in the public presence of Islam in Europe and America.

In the course of the 20th century, hardly a region in the world has escaped the triumph of global consumerism. Muslim societies are no exception. Globalized brands are pervasive, and the landscapes of consumption are changing at a breathtaking pace. Yet Muslim consumers are not passive victims of the homogenizing forces of globalization. They actively appropriate and adapt the new commodities and spaces of consumption to their own needs and integrate them into their culture. Simultaneously, this culture is reshaped and reinvented to comply with the mechanisms of conspicuous consumption. It is these processes that this volume seeks to address from an interdisciplinary perspective. The papers in this anthology present innovative approaches to a wide range of issues that have, so far, barely received scholarly attention. The topics range from the changing spaces of consumption to Islamic branding, from the marketing of religious music to the consumption patterns of Muslim minority groups. This anthology uses consumption as a prism through which to view, and better understand, the enormous transformations that Muslim societies—Middle Eastern, South-East Asian, as well as diasporic ones—have undergone in the past few decades.

In the shops of London's Oxford Street, girls wear patterned scarves over their hair as they cluster around makeup counters. Alongside them, hip twenty-somethings style their head-wraps in high black topknots to match their black boot-cut trousers. Participating in the world of popular mainstream fashion—often thought to be the domain of the West—these young Muslim women are part of an emergent cross-faith transnational youth subculture of modest fashion. In treating hijab and other forms of modest clothing as fashion, Reina Lewis counters the overuse of images of veiled women as "evidence" in the prevalent suggestion that Muslims and Islam are incompatible with Western modernity. Muslim Fashion contextualizes modest wardrobe styling within Islamic and global consumer cultures, interviewing key players including designers, bloggers, shoppers, store clerks, and shop owners. Focusing on Britain, North America, and Turkey, Lewis provides insights into the ways young Muslim women use multiple fashion systems to negotiate religion, identity, and ethnicity.