Essentials of Medical Language will help you learn the terminology and language of modern health care in a way that bridges the gap between the classroom and a clinical setting.This textbook provides you with terminology, exercises, images and examples you can apply to other courses and within your career. You will step into the role of a health professional in every chapter and experience medical language illustrated through authentic patient cases.

Medical Terminology: Learning Through Practice is designed to direct your study of medical terminology by guiding you through an organized approach to step-by-step learning. Author Paula Bostwick has invested her time, research, and talents to help you succeed in learning medical terminology.

For the adapted edition, spelling follows Australian medical terminology conventions and Australian pronunciations are given. The free CD-ROM includes exercise and audio pronunciations, all of which are with an Australian accent.

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

Key Terms; Discussion Questions; References; Chapter 2 HIS Scope, Definition, and Conceptual Model; Learning Objectives; Introduction; HIS Uses in Organizational and Community Settings; Summary; Key Terms; Discussion Questions; References; Section II: Systems and Management; Chapter 3 HIS Strategic Planning; Learning Objectives; Introduction; HIS Strategy: Organizational Strategy as Its Roadmap; HIS Strategy: Where Do We Begin?; Why HIS Strategy Matters; HIS and Technology Strategy: Advancing Public Health; HIS and Technology Strategy: Architecture Builds a Strong House.