**2020 Gold Medal Winner—Readers' Favorite Book Awards** Are you planning to self-publish? Do you want to be a publisher? Don't settle for Amazon's free ISBN until you read this book. My Publishing Imprint answers these important questions: - Do you have to create a publishing imprint to publish a book? - Do you need to establish an entity or register a business name if you want to be recognized as the publisher of a book? - What are the legal and business considerations? - Where does your publishing imprint name appear in public and industry records? - How do you research names? - What do other indie publishers do? - What are the risks of using a free Amazon ISBN? My Publishing Imprint is your guide to understanding the facts, your options, and the key decisions you need to make before you publish a book. Once made, they cannot be reversed unless you republish your book. “This book has substance on every page that you turn. It’s filled with links to resources, guidelines, do’s, and don’ts. He also includes specific people and the way that they have evolved in their own book imprint endeavors, which is helpful when you are learning all that you can about creating a book imprint and the business behind it.” —Erin Nicole Cochran for Readers’ Favorite, Five Stars

One of The New York Times Book Review’s 10 Best Books of 2021 Shortlisted for the 2021 International Booker Prize and the 2021 National Book Award for Translated Literature A fictional examination of the lives of real-life scientists and thinkers whose discoveries resulted in moral consequences beyond their imagining. When We Cease to Understand the World is a book about the complicated links between scientific and mathematical discovery, madness, and destruction. Fritz Haber, Alexander Grothendieck, Werner Heisenberg, Erwin Schrödinger—these are some of luminaries into whose troubled lives Benjamín Labatut thrusts the reader, showing us how they grappled with the most profound questions of existence. They have strokes of unparalleled genius, alienate friends and lovers, descend into isolation and insanity. Some of their discoveries reshape human life for the better; others pave the way to chaos and unimaginable suffering. The lines are never clear. At a breakneck pace and with a wealth of disturbing detail, Labatut uses the imaginative resources of fiction to tell the stories of the scientists and mathematicians who expanded our notions of the possible.

2022 National Book Awards Longlist for Nonfiction Essays about migration, displacement, and the hope for connection in a time of emotional and geopolitical disruption by a Soviet-born writer and former war correspondent. Called a “chronicler of a world on the move” by The New York Review of Books, Anna Badkhen seeks what separates and binds us at a time when one in seven people has left their birthplace, while a pandemic dictates the direst season of rupture in humankind’s remembering. Her new essay collection, Bright Unbearable Reality, comprises eleven essays set on four continents—roving everywhere from Oklahoma to Azerbaijan—and united by a common thread of communion and longing. In these essays, Badkhen addresses the human condition in the era of such unprecedented dislocation, contemplates the roles of memory and wonder in how we relate to one another, and asks how we can soberly and responsibly counter despair and continue to develop—or at least imagine—an emotional vocabulary against depravity. The subject throughout the collection is bright unbearable reality itself, a translation of Greek enargeia, which, says the poet Alice Oswald, is “when gods come to earth not in disguise but as themselves.” Essays include: • In “The Pandemic, Our Common Story,” which takes place in the Great Rift Valley of Ethiopia, one of the locations where humankind originated, the onset of the global pandemic catches Badkhen mid-journey, researching human dispersal 160,000 years ago and migration in modern times. • In “How to Read the Air,” set mostly in Philadelphia, Badkhen looks to the ancient Greeks for help pondering our need for certainty at a time of racist violence, political upheaval, and environmental cataclysm. • “Ways of Seeing” and the title essay “Bright Unbearable Reality” wrestle with complications of distance and specifically the bird’s eye view—the relationship between physical distance, understanding, and engagement. • “Landscape with Icarus” examines how and why children go missing, while “Dark Matter” explores how violence always takes us by surprise.

In this delightfully witty, provocative book, literature professor and psychoanalyst Pierre Bayard argues that not having read a book need not be an impediment to having an interesting conversation about it. (In fact, he says, in certain situations reading the book is the worst thing you could do.) Using examples from such writers as Graham Greene, Oscar Wilde, Montaigne, and Umberto Eco, he describes the varieties of "non-reading"-from books that you've never heard of to books that you've read and forgotten-and offers advice on how to turn a sticky social situation into an occasion for creative brilliance. Practical, funny, and thought-provoking, How to Talk About Books You Haven't Read-which became a favorite of readers everywhere in the hardcover edition-is in the end a love letter to books, offering a whole new perspective on how we read and absorb them.

Using a blend of statistical analysis with field survery among native Irish speakers, Reg Hindley explores the reasons for the decline of the Irish language and investigates the relationships between geographical environment and language retention. He puts Irish into a broader European context as a European minority language, and assesses its present position and prospects.