WALL STREET JOURNAL BESTSELLER From the cofounder of a $40 billion software company comes an invaluable guide packed with $1 trillion worth of advice from some of the world’s most successful and recognizable entrepreneurs. Over the past 20 years, first as an early employee at Salesforce and later as a cofounder of Okta (a publicly traded software company now valued at over $40 billion), Frederic Kerrest has met the most successful entrepreneurs and investors in Silicon Valley and beyond. He’s discussed every angle of entrepreneurship with them—what works, what doesn’t, and what to do when things get rough—and he’s taken notes. The result is this unmatched blueprint for building and growing a business, drawn from his own experience as well as that of his fellow visionaries and business leaders, who have collectively built over $1 trillion worth of wealth for themselves and their investors. They include Marc Andreessen and Ben Horowitz (Andreessen Horowitz), Eric Yuan (Zoom), Stewart Butterfield (Slack), Aneel Bhusri (Workday), Julia Hartz (Eventbrite), Aaron Levie (Box), Fred Luddy (ServiceNow), Melanie Perkins (Canva), Patty McCord (Netflix), Sebastian Thrun (Udacity), and dozens of other luminaries. These ideas and practices aren’t taught in business schools. They’ve been learned the hard way, through trial and error in the real world of business. Kerrest has battle-tested them himself, so he knows their power. Organized by topic in roughly the order that leaders will encounter them as they scale their businesses, this book is the ultimate guide to taking a company all the way from founding to IPO—and beyond.

An initial public offering (IPO) is one of the most significant events in corporate life. It follows months, even years of preparation. During the boom years of the late 1990s bull market, IPOs of growth companies captured the imagination and pocketbooks of investors like never before. This book goes behind the scenes to examine the process of an offering from the decision to go public to the procedures of a subsequent equity offering. The book is written from the perspective of an experienced investment banker describing the hows and whys of IPOs and subsequent equity issues. Each aspect of an IPO is illustrated with plenty of international examples pitched alongside relevant academic research to offer a combination of theoretical rigour and practical application. Topics covered are: - the decision to go public- legal and regulatory aspects of an offering; marketing and research- valuation and pricing- allocations of shares to investors - examination of fees and commissions* Global perpective: UK, European and US practices, regulations and examples, and case studies* First hand experience written by an IPO trader with academic rigour* Includes the changes in the market that resulted from 1998-2000 equity boom

In this practical guide to initial public offerings, Philippe Espinasse explains the pros and cons of turning private businesses into listed companies. In straightforward, jargon-free language he details the strategies, procedures, and documentation for different forms of listings, and describes the process of marketing and pricing an international IPO. The guide includes many real-life case studies, sample documents, an extensive glossary of terms, and a review of listing requirements for major stock exchanges. It also discusses recent developments in global equity capital markets. This fully revised paperback edition includes additional case studies, information on recent regulatory changes, and new sections on Malaysia and business trusts in Singapore and Hong Kong. IPO A Global Guide is applicable to any financial jurisdiction, including emerging markets in the Asia-Pacific region, the Middle East, and Eastern Europe. Intended for entrepreneurs, market practitioners and students, this guide will be essential reading for anyone planning to take a company to market.

A practical guide to taking your company public--successfully This updated version of the Ernst & Young Guide to Taking Your Company Public looks at the IPO as a milestone in a larger process called The Value Journeysm, the basis for the work of the Ernst & Young Center for Strategic Transactions(R), a business advisory resource for CEOs. This practical book is designed to help you determine whether an IPO is the right move for your company and addresses the major leadership challenges that CEOs face. It describes how to plan your IPO journey and chart your business strategy, focusing on the steps you must take to succeed during and after the IPO event and fulfill the critical need to continuously innovate and renew your company.

After the cooling off of IPOs since the dot com bubble, Google has rekindled the fire for IPOs. This IPO reader contains new articles exclusive to this reader by leading academics from around the world dealing with quantitative and qualitative analyses of this increasingly popular and important area of finance. Articles address new methods of IPO performance, international IPOs, IPO evaluation, IPO underwriting, evaluation and bookbuilding. Although numerous articles are technical in nature, with econometric and statistical models, particular attention has been directed towards the understanding and the applicability of the results as well as theoretical development in this area. This reader will assist researchers, academics, and graduate students to further understand the latest research on IPOs.*Interest in IPOs is increasing again after the Google IPO, and IPOs are up significantly from last year*Chapters by well known academics provide an international perspective, describing research results from IPO data in countries spanning the globe*Research is based on real results from IPO data collected over the past 5-7 years

The Lifecycle Trade provides unique insight into the behavior of Super Growth Stocks starting with their initial public offerings (IPOs). Using extensive proprietary research, this practical guide contains never-before-published findings that provide revelatory statistics that can help you learn how to find big, winning stocks early. Full color charts and graphics for easy reference. "Which of the following statements are true? 1. 20% of IPOs gain 100% or more within their first year. 2. Over 90% of IPOs eventually trade below their first day low. They are both true! IPOs provide great opportunities, but they are also replete with severe drawdowns that can leave traders with net losses, even for those stocks that are eventual big winners. This succinct volume dispels some of the misconceptions about IPOs and should serve as a useful aid in navigating the treacherous waters of IPO trading and in formulating your own trading plan for these unique stocks." -Jack Schwager, Market Wizards, The New Market Wizards, Stock Market Wizards, Hedge Fund Market Wizards, The Little Book of Market Wizards, Market Sense and Nonsense, Schwager on Futures, Getting Started in Technical Analysis, Complete Guide to Mastering the Markets "As a career futures and forex trader, I have always been intrigued by growth stocks, but never developed the skill to identify the 10X or 20X winners. The Lifecycle Trade is the first book I have read that could help an equities trader gain that skill in a methodical and systematic way. Kudos to the authors for putting a bookend to the earlier works by Peter Lynch." -Peter Brandt, Diary of a Professional Commodity Trader, Trading Commodity Futures with Classical Chart Patterns "A fabulous read for anyone wanting to get an understanding of how to jump on a large, winning IPO and avoid getting ruined by Wall Street's pump-and-dump scheme, which can ruin the average investor." -Dan Zanger, Chartpattern.com, Momentum Masters "An important idea conveyed by Boboch, Donnelly, Krull, and Daill is that stocks follow a Lifecycle Pattern from IPO-infancy to maturation. Understanding where a stock is in its lifecycle provides important clues as to how to trade and invest." -Brett H. Steenbarger, Ph.D. Trading Psychology 2.0, The Daily Trading Coach, The Psychology of Trading, Enhancing Trader Performance, A Trader's Guide to Self-Discipline "After thirty years of managing money, this book has opened my eyes to new ideas and made me realize that there is always more to learn." -James Roppel, Founder and Managing Member, Roppel Capital Management "As a long-time growth stock advisor, I value research that is based in fact and proven through history to give you an edge. That's just what The Lifecycle Trade does. The team has performed exhaustive studies on how IPOs act after they come public, and they identify easy-to-understand patterns and guidelines to take advantage of that action. It's an eye-opener and sure to help any investor who wants in on new, exciting growth situations." -Mike Cintolo, Chief Analyst, Cabot Growth Investor and Cabot Top Ten Trader "The Lifecycle Trade is a great research tool for stock traders to add to their knowledge toolkit. One can always learn more about trading and the markets, and this book offers valuable guidelines. The selling points and rules are especially insightful since selling is usually the greatest challenge to the trader. I would suggest everyone read The Lifecycle Trade and expand their market research knowledge." -John Boik, Lessons From the Greatest Stock Traders of All Time, How Legendary Traders Made Millions, Monster Stocks