Is invention really "99 percent" perspiration and "one percent inspiration" as Thomas Edison assured us? Inventive Minds assembles a group of authors well equipped to address this question: contemporary inventors of important new technologies, historians of science and industry, and cognitive psychologists interested in the process of creativity. In telling their stories, the inventors describe the origins of such remarkable devices as ultrasound, the electron microscope, and artificial diamonds. The historians help us look into the minds of innovators like Thomas Edison, Alexander Graham Bell, Michael Faraday, and the Wright brothers, drawing on original notebooks and other sources to show how they made their key discoveries. Finally, cognitive psychologists explore the mental processes that figure in creative thinking. Contributing to the authors' insight is their special focus on the "front end" of invention -- where ideas come from and how they are transformed into physical prototypes. They answer three questions: How does invention happen? How does invention contrast with other commonly creative pursuits such as scientific inquiry, musical composition, or painting? And how might invention best happen -- that is, what kinds of settings, conditions, and strategies appear to foster inventive activity? The book yields a wealth of information that will make absorbing reading for cognitive and social psychologists, social historians, and many working scientists and general readers who are interested in the psychology of personality and the roots of ingenuity.

Six essays by artificial intelligence pioneer Marvin Minsky on how education can foster inventiveness, paired with commentary by Minsky's former colleagues and students. Marvin Minsky was a pioneering researcher in artificial intelligence whose work led to both theoretical and practical advances. His work was motivated not only by technological advancement but also by the desire to understand the workings of our own minds. Minsky's insights about the mind provide fresh perspectives on education and how children learn. This book collects for the first time six essays by Minsky on children, learning, and the potential of computers in school to enrich children's development. In these essays Minsky discusses the shortcomings of conventional education (particularly in mathematics) and considers alternative approaches; reflects on the role of mentors; describes higher-level strategies for thinking across domains; and suggests projects for children to pursue. Each essay is paired with commentary by one of Minsky's former colleagues or students, which identifies Minsky's key ideas and connects his writings to current research. Minsky once observed that in traditional teaching, “instead of promoting inventiveness, we focus on preventing mistakes.” These essays offer Minsky's unique insights into how education can foster inventiveness. Commentary by Hal Abelson, Walter Bender, Alan Kay, Margaret Minsky, Brian Silverman, Gary Stager, Mike Travers, Patrick Henry Winston

WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • “A delightful, compelling book that offers a dazzling array of practical, thoughtful exercises designed to spark creativity, help solve problems, foster connection, and make our lives better.”—Gretchen Rubin, New York Times bestselling author and host of the Happier podcast In an era of ambiguous, messy problems—as well as extraordinary opportunities for positive change—it’s vital to have both an inquisitive mind and the ability to act with intention. Creative Acts for Curious People is filled with ways to build those skills with resilience, care, and confidence. At Stanford University’s world-renowned Hasso Plattner Institute of Design, aka “the d.school,” students and faculty, experts and seekers bring together diverse perspectives to tackle ambitious projects; this book contains the experiences designed to help them do it. A provocative and highly visual companion, it’s a definitive resource for people who aim to draw on their curiosity and creativity in the face of uncertainty. Teeming with ideas about discovery, learning, and leading the way through unknown creative territory, Creative Acts for Curious People includes memorable stories and more than eighty innovative exercises. Curated by executive director Sarah Stein Greenberg, after being honed in the classrooms of the d.school, these exercises originated in some of the world’s most inventive and unconventional minds, including those of d.school and IDEO founder David M. Kelley, ReadyMade magazine founder Grace Hawthorne, innovative choreographer Aleta Hayes, Google chief innovation evangelist Frederik G. Pferdt, and many more. To bring fresh approaches to any challenge–world changing or close to home–you can draw on exercises such as Expert Eyes to hone observation skills, How to Talk to Strangers to foster understanding, and Designing Tools for Teams to build creative leadership. The activities are at once lighthearted, surprising, tough, and impactful–and reveal how the hidden dynamics of design can drive more vibrant ways of making, feeling, exploring, experimenting, and collaborating at work and in life. This book will help you develop the behaviors and deepen the mindsets that can turn your curiosity into ideas, and your ideas into action.

An insider's view of the history of discovery and invention.

Inside the Minds: Innovation Unleashed is the most authoritative book ever written on the intricacies within, the power around and the impact of the creative element in marketing communications. Featuring the chief creatives from some of the world's leading Advertising, Marketing and Public Relations firms, this book provides a detailed and comprehensive overview of the role of the creative in developing successful, innovative campaigns. From conceptualizing and evaluating ideas, turning them into effective communication vehicles and revamping a tired brand into one with true staying power, authors articulate the finer points around building brand loyalty and expressing creative freedom now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside the truly great creative minds of today, as experts from all sides offer up their thought around the keys to success within this fascinating realm of the communications industry.

Drawing on hundreds of examples, this study of human ingenuity argues that all inventions are the result of the same basic principles rather than random inspiration. The author, a cognitive psychologist, reveals the mind's capacity for problem-solving from the Stone Age to the present day.