Virtually every city-region in West and Central Europe has developed policies and strategies to attract, retain and encourage creative industries and knowledge-intensive services. Since most of these citiy-regions tend to see a creative knowledge economy as 'the best bet for the future', one of the main goals of such policies and strategies is increasing the international competitiveness of their city-region. Using the cities of Amsterdam, Barcelona, Birmingham, Helsinki, Leipzig, Manchester, and Munich as case studies, this book explores the spatial, economic, historical, socio-demographic, socio-cultural and political conditions that may determine whether a city-region is or can become attractive for creative and knowledge-intensive companies, and for the talented people working for or founding these companies. A comparison of the case studies and an overview of the key findings, similarities and differences which lead to policy recommendations as well as suggested directions for further research will make this book attractive to urban and regional academics, planners and students.

Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.

Virtually every city and region in West and Central Europe has developed policies and strategies to attract, retain and encourage creative industries and knowledge-intensive services. This book explores the spatial, economic, historical, socio-demographic, socio-cultural and political conditions that may determine whether a city-region is or can become attractive for creative and knowledge-intensive companies. Using seven European cities as case studies, the book highlights similarities and differences, and makes policy recommendations.

Editor Richard K. Brail has brought together the wisest of the field's thinkers, the most inventive of the toolmakers, the most experienced of those working at the interface with real clients, and the most battle-seasoned practicing planners (and many of these individuals occupy more than one of these niches). Together they present a broad view of support systems, in-depth developmental histories of the most important models and tools as told by their creators, and a provocative, in-the-trenches critique of the state of the art.

Richard Florida outlines how certain cities succeed in attracting members of the 'creative class' - the key economic growth asset - and argues that, in order to prosper, cities must harness this creative potential.

Creativity and the City: How the Creative Economy is Changing the City~ISBN 90-5662-461-X U.S. $37.50 / Hardcover, 8.5 x 5.5 in. / 208 pgs / 40 b&w. ~Item / March / Nonfiction and Criticism