A history of the clothing, gadgets, and other products that were designed to promote female beauty is a tour of such innovations as hoop skirts, cosmetic surgery, face cream, and more, in a volume that also discusses the contributions of social trends and technological innovation. Original.

Examines some of the early inventions and innovations used by women in their quest for beauty including bustles and brassieres, makeup to enhance the eyes and lips, treatments for the body and hair, and ways to flatter the hips and derriere.

Americans call Niagara Falls a natural wonder, but the Falls aren't very natural anymore. In fact, they are a study in artifice. Water diverted, riverbed reshaped, brink stabilized and landscape redesigned, the Falls are more a monument to man's meddling than to nature's strength. Held up as an example of something real, they are hemmed in with fakery -- waxworks, haunted houses, IMAX films and ersatz Indian tales. A symbol of American manifest destiny, they are shared politely with Canada. Emblem of nature's power, they are completely human-controlled. Archetype of natural beauty, they belie an ugly environmental legacy still bubbling up from below. On every level, Niagara Falls is a monument to how America falsifies nature, reshaping its contours and redirecting its force while claiming to submit to its will. Combining history, reportage and personal narrative, Inventing Niagara traces Niagara's journey from sublime icon to engineering marvel to camp spectacle. Along the way, Ginger Strand uncovers the hidden history of America's waterfall: the Mohawk chief who wrested the Falls from his adopted tribe, the revered town father who secretly assisted slave catchers, the wartime workers who unknowingly helped build the Bomb and the building contractor who bought and sold a pharaoh. With an uncanny ability to zero in on the buried truth, Strand introduces us to underwater dams, freaks of nature, mythical maidens and 280,000 radioactive mice buried at Niagara. From LaSalle to Lincoln to Los Alamos, Mohawks to Marilyn, Niagara's story is America's story, a tale of dreams founded on the mastery of nature. At a time of increasing environmental crisis, Inventing Niagara shows us how understanding the cultural history of nature might help us rethink our place in it today.

Pulitzer Prize-winning author Richard Rhodes delivers a remarkable story of science history: how a ravishing film star and an avant-garde composer invented spread-spectrum radio, the technology that made wireless phones, GPS systems, and many other devices possible. Beginning at a Hollywood dinner table, Hedy's Folly tells a wild story of innovation that culminates in U.S. patent number 2,292,387 for a "secret communication system." Along the way Rhodes weaves together Hollywood’s golden era, the history of Vienna, 1920s Paris, weapons design, music, a tutorial on patent law and a brief treatise on transmission technology. Narrated with the rigor and charisma we've come to expect of Rhodes, it is a remarkable narrative adventure about spread-spectrum radio's genesis and unlikely amateur inventors collaborating to change the world.

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

"It hurts to be beautiful" has been a cliche for centuries. What has been far less appreciated is how much it hurts not to be beautiful. The Beauty Bias explores our cultural preoccupation with attractiveness, the costs it imposes, and the responses it demands. Beauty may be only skin deep, but the damages associated with its absence go much deeper. Unattractive individuals are less likely to be hired and promoted, and are assumed less likely to have desirable traits, such as goodness, kindness, and honesty. Three quarters of women consider appearance important to their self image and over a third rank it as the most important factor. Although appearance can be a significant source of pleasure, its price can also be excessive, not only in time and money, but also in physical and psychological health. Our annual global investment in appearance totals close to $200 billion. Many individuals experience stigma, discrimination, and related difficulties, such as eating disorders, depression, and risky dieting and cosmetic procedures. Women bear a vastly disproportionate share of these costs, in part because they face standards more exacting than those for men, and pay greater penalties for falling short. The Beauty Bias explores the social, biological, market, and media forces that have contributed to appearance-related problems, as well as feminism's difficulties in confronting them. The book also reviews why it matters. Appearance-related bias infringes fundamental rights, compromises merit principles, reinforces debilitating stereotypes, and compounds the disadvantages of race, class, and gender. Yet only one state and a half dozen localities explicitly prohibit such discrimination. The Beauty Bias provides the first systematic survey of how appearance laws work in practice, and a compelling argument for extending their reach. The book offers case histories of invidious discrimination and a plausible legal and political strategy for addressing them. Our prejudices run deep, but we can do far more to promote realistic and healthy images of attractiveness, and to reduce the price of their pursuit.

Society has always been fixated on looks and celebrities, but how we look has deep ramifications for ordinary people too. In this book, Bonnie Berry explains how social inequality pertains to prejudice and discrimination against people based on their physical appearance. This form of inequality overlaps with other, better-known forms of inequality such as those that result from sexism, racism, ageism, and classism. Social inequality regarding looks is notable in a number of settings: work, medical treatment, romance, and marriage, to mention a few. It is experienced as limitations on access to social power. Berry discusses the pressures to be attractive and the methods by which we strive to alter our appearance through plastic surgery, cosmetics, and the like. Berry also discusses cultural factors, such as the manner in which globalization of media, advertisements, and movies have trended toward homogenization, whereby we are all encouraged to appear tall, thin, white, and with Northern European features even if we are none of those things. She also analyzes the underlying social forces such as economic incentives that, on the one hand, channel us to be as physically acceptable as possible via the sale of diet pills and skin lighteners, and on the other hand, encourage us to accept ourselves as we are by selling us plus-size clothing. The book concludes with suggestions for equal rights extended to all regardless of appearance. Here, Berry describes budding social movements and grassroots endeavors toward an acceptance of looks diversity.