Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.

Mission CAT by Disha is a key component to unlocking a winning CAT score. A stellar product in its category, Mission CAT is a conscious effort to address the most important topics and question patterns which prepare students for CAT and other MBA Entrance Exams like XAT, IIFT, MAT, CMAT, SNAP etc. The book comprehensively covers preparation strategies & techniques to crack Quantitative Ability, Data interpretation, Logical Reasoning and Verbal Ability with Reading Comprehension. The book also covers shortcuts, and tips to crack the typical kinds of problems encountered in CAT. It also instructs aspirants how successfully to strategise, manage time and analyse their knowledge pattern accurately to make the most of a time-bound elimination exam. In the Quantitative Aptitude, the book extensively covers shortcuts on Numbers, Average and Mixtures, Arithmetic and Word-based Problems, Geometry, Algebra, Counting, etc. in a very accessible and easy manner. In Verbal Ability, the book deals with Topics like Para Jumble and How to crack them scientifically with examples by at least 4 ways. Likewise, ‘Facts, Inference and Judgement’ has been allotted enough space with Real time Examples and more than one kind of Examples and how to differentiate Facts from Fiction. With Mission CAT, the entire CAT test preparation process has been simplified with a wide range of shortcuts and techniques which are a must to crack CAT. Through this book, Disha provides everything you need to hone your skills and perfect your scores. Special attention has been given to Group Discussion and Personal Interview which is an important part to crack MBA exams.

This book explores the history and metamorphosis of the Indian Institutes of Management (IIMs), the premier business and management schools in India, and their significance within the changing landscape of higher education, nation-building and socio-economic development in the country. Over the past decades, IIMs, as institutions, have recalibrated their goals and priorities to address contemporary challenges in a globalised world, changing aspirations of a rapidly growing population and the changing idea of India. This book examines different facets of the challenges the institutes have faced in the aftermath of independence. These include the challenges of effective institutional governance; ensuring equity and access; democratisation; raising the bar for teaching and research; addressing national imparities and global benchmarking; accreditation and ranking; and academia, industry, and employability. Drawing upon the interplay of the experiential and analytical, the contributors to the volume also engage with the Indian knowledge system and the contested terrain of global theory and research. This volume will be of interest to scholars, researchers and practitioners of education, management studies, academic administration, and policymaking in the field of higher education.

This book over the years has proved to be a great architect in shaping student's ability to master Logical Reasoning and Data Interpretation for CAT examination. The fifth edition covers all the fundamental and advanced topics, supported by ample number of worked out examples, caselets, and exercises . It also provides clarity and knowledge of the concepts and questions that are asked in various MBA entrance examinations such as XAT, SNAP, IIFT, IRMA, MAT, NMAT, etc.