Introduction au marketing
Title | Introduction au marketing PDF eBook |
Author | Bruno Vreux |
Publisher | |
Pages | 0 |
Release | 2001 |
Genre | |
ISBN |
Cours d'initiation au marketing
Title | Cours d'initiation au marketing PDF eBook |
Author | Pierre Fleury |
Publisher | Lulu.com |
Pages | 85 |
Release | 2012 |
Genre | Education |
ISBN | 1471786021 |
Discipline méconnue, parfois méprisée, le marketing a néanmoins, petit à petit, justifié de sa nécessité dans l'entreprise moderne. A un point tel qu'aujourd'hui certaines entreprises créent un département marketing alors que dans la pratique elles n'en font tout simplement pas.Science récente au service d'entreprises chahutées par l'instabilité économique, la versatilité des consommateurs et la globalisation des concurrences, le marketing est dans bien des cas, la bouée de sauvetage de l'entreprise du XXIè siècle.Comprendre ce qu'est le marketing et savoir l'utiliser de façon effective est l'objectif de cet ouvrage. Ainsi, tous le processus sera décrit : de la définition de la stratégie jusqu'à la mise en pratique de techniques opérationnelles.Cet ouvrage s'adresse aussi bien aux étudiants en premier cycle universitaire qu'aux professionnels souhaitant maîtriser les techniques de base du marketing.
Introduction AU Marketing
Title | Introduction AU Marketing PDF eBook |
Author | Babak Mehmanpazir |
Publisher | Pearson UK |
Pages | 394 |
Release | 2020 |
Genre | |
ISBN | 1839616598 |
Introduction Au Marketing
Title | Introduction Au Marketing PDF eBook |
Author | B C. Blanche |
Publisher | |
Pages | 119 |
Release | 1970 |
Genre | |
ISBN |
Introduction to Marketing
Title | Introduction to Marketing PDF eBook |
Author | Johan Botha |
Publisher | Juta and Company Ltd |
Pages | 348 |
Release | 2005-09 |
Genre | Business & Economics |
ISBN | 9780702165115 |
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Introduction to Marketing
Title | Introduction to Marketing PDF eBook |
Author | Adrian Palmer |
Publisher | Oxford University Press |
Pages | 575 |
Release | 2012-03-29 |
Genre | Business & Economics |
ISBN | 0199602131 |
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Introduction to Marketing Concepts
Title | Introduction to Marketing Concepts PDF eBook |
Author | Graeme Drummond |
Publisher | Routledge |
Pages | 295 |
Release | 2006-08-11 |
Genre | Business & Economics |
ISBN | 1136392270 |
Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.