Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word. To achieve this successfully adds more work to your busy day, but marketing your products and services online enables to you to reach potential customers with very little financial outlay. Lots of online marketing can be done for free and you can save costs in advertising in publications, and printing leaflets and brochures. Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing. This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks. Chapter 1 will help you work out where your customers are talking and set your social media goalsChapter 2 covers getting the most out of your websiteThen, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

Rampant dysfunction currently plagues the Internet's root zone where a predatory monopolist has captured ICANN and is bullying stakeholders. This harms the public interest and must be addressed - here's how.

In Easy Steps

Create stunning websites using WordPress, without having to learn programming. For anyone who may not be technically-minded but wants an affordable website for business or for blogging. Updated for WordPress 6. This popular guide to WordPress shows you how to create websites without having to learn coding, and is updated to cover WordPress version 6. Published in late 2022, it covers the most up-to-date features incorporated in WordPress 6. WordPress in easy steps, 3rd edition is an ideal companion for anyone who wants an affordable website for business or for blogging. This informal and friendly guide covers: · Getting started with WordPress · Working with the WordPress dashboard · Creating site content and adding media · Searching and finding a suitable theme · Finding and installing plugins · Getting visitors to comment and give feedback · Creating your online store · Getting noticed on search engines, ensuring your site works on all devices, and more. Written for the non-technically minded, this guide will help you develop your website from scratch or serve as a handy reference to enhance your website without having to keep going back to the developer. A great investment! Updated for WordPress 6.  Table of Contents 1. Introduction to WordPress 2. Dashboard & Users 3. Appearance & Themes 4. Creating Content 5. Plugins 6. Creating an Online Store 7. Settings & Tools 8. SEO & Social Media 9. User Interaction 10. Tips & Tricks 11. Advanced WordPress

WordPress is the most popular CMS (Content Management System) and is a fantastic tool for blogs and building websites. It is used by over 50% of the 100 top world blogs, and there are estimated to be over 75 million WordPress websites. Many bloggers/web developers are turning to WordPress to create great websites. It has the ability for people of a non-technical background to create their own website/blog in easy steps, all the way up to advanced web developers to create stunning professional designs. WordPress in easy steps, 2nd edition shows how to create stunning websites using WordPress, without having to learn programming. For anyone who may not be technically-minded but wants an affordable website for business or for blogging. WordPress in easy steps guides you through: • Setting Up WordPress • Working with the Dashboard • Creating Site Content • Adding Media • Appearance and Themes • Adding Plugins • Comments • Setting up Users and Privileges • Tools and Settings • WordPress Tricks WordPress in easy steps, 2nd edition is for: • Bloggers/Hobbyist web designers, or those looking to design a website who don’t want to learn technical language, or bloggers looking for a great platform to work with. • Web Developers: A lot of professional web design companies are using WordPress to build their websites for clients because it provides a great content management system so that the end user can add their own content once development is complete. • Anybody who has had a WordPress website built for them and wants guidance to help them update their own website. Covers WordPress 5.

You're confronted with setting up and managing your company's Internet capabilities and you've got to find the best systems, policies, and services that will keep every department happy. The Internet Strategic Plan is your solution! With the flexible, coherent, step-by-step procedures included in this book, you can effectively set up a customized Internet plan to meet your company's needs. With flowcharts, checklists, and worksheets, every chapter will help you plan the stages of your Internet Strategy--from identifying the key players and what information is needed to technical and network requirements.

An accessible, comic book-like, illustrated introduction to how the internet works under the hood, designed to give people a basic understanding of the technical aspects of the Internet that they need in order to advocate for digital rights. The internet has profoundly changed interpersonal communication, but most of us don't really understand how it works. What enables information to travel across the internet? Can we really be anonymous and private online? Who controls the internet, and why is that important? And... what's with all the cats? How the Internet Really Works answers these questions and more. Using clear language and whimsical illustrations, the authors translate highly technical topics into accessible, engaging prose that demystifies the world's most intricately linked computer network. Alongside a feline guide named Catnip, you'll learn about: • The "How-What-Why" of nodes, packets, and internet protocols • Cryptographic techniques to ensure the secrecy and integrity of your data • Censorship, ways to monitor it, and means for circumventing it • Cybernetics, algorithms, and how computers make decisions • Centralization of internet power, its impact on democracy, and how it hurts human rights • Internet governance, and ways to get involved This book is also a call to action, laying out a roadmap for using your newfound knowledge to influence the evolution of digitally inclusive, rights-respecting internet laws and policies. Whether you're a citizen concerned about staying safe online, a civil servant seeking to address censorship, an advocate addressing worldwide freedom of expression issues, or simply someone with a cat-like curiosity about network infrastructure, you will be delighted -- and enlightened -- by Catnip's felicitously fun guide to understanding how the internet really works!