Publisher's description: The intensification of globalization and the exponential growth of the creative economy have dramatically highlighted the importance of intellectual property (IP) to ensure freedom of competition and respect for honesty in trade. Additionally, the assets covered by IP are of crucial importance for social, technological, and economic development. This hugely valuable guide, written by specialists in the Secretariat of the World Intellectual Property Organization (WIPO), and now in its updated and expanded second edition, pays particular attention to the subject of international cooperation in IP, including discussion of the principal multilateral treaties which deal with its protection, and to the role of IP in cultural, economic, and technological development.

An excellent text for clients to read before meeting with attorneys so they'll understand the fundamentals of patent, copyright, trade secret, trademark, mask work, and unfair competition laws. This is not a "do-it-yourself" manual but rather a ready reference tool for inventors or creators that will generate maximum efficiencies in obtaining, preserving and enforcing their intellectual property rights. It explains why they need to secure the services of IPR attorneys. Coverage includes employment contracts, including the ability of engineers to take confidential and secret knowledge to a new job, shop rights and information to help an entrepreneur establish a non-conflicting enterprise when leaving their prior employment. Sample forms of contracts, contract clauses, and points to consider before signing employment agreements are included. Coverage of copyright, software protection, and the Digital Millennium Copyright Act (DMCA) as well as the procedural variances in international intellectual property laws and procedures.

A comprehensive and practical textbook in the field of intellectual property licensing.

INTELLECTUAL PROPERTY IN NEW ZEALAND offers the most up-to-date and comprehensive information and analysis of this dynamic field. It provides commercially focused material for practitioners, in a style accessible to undergraduate students. Intellectual property law is an integral part of almost all commercial endeavours, including the creative industries, inventions, and the rapidly changing world of information technology.

Gain a common-sense approach to the practice of intellectual property law. The authors, both experienced IP attorneys, share their knowledge in a comprehensive yet practical guide. They explain the fundamentals of all major areas of IP law and how to handle the most common situations in patent, trademark, and copyright cases. It is an invaluable resource for those newer to the practice as well as offering a basic understanding of IP law for those outside the area.