Integrating Social Media into Business Practice, Applications, Management, and Models

Integrating Social Media into Business Practice, Applications, Management, and Models
Title Integrating Social Media into Business Practice, Applications, Management, and Models PDF eBook
Author Lee, In
Publisher IGI Global
Pages 362
Release 2014-06-30
Genre Business & Economics
ISBN 1466661836

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"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

Integrating Social Media Into Business Practice, Applications, Management, and Models

Integrating Social Media Into Business Practice, Applications, Management, and Models
Title Integrating Social Media Into Business Practice, Applications, Management, and Models PDF eBook
Author In Lee
Publisher Business Science Reference
Pages
Release 2014
Genre
ISBN 9781466661851

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Handbook of Research on Integrating Social Media into Strategic Marketing

Handbook of Research on Integrating Social Media into Strategic Marketing
Title Handbook of Research on Integrating Social Media into Strategic Marketing PDF eBook
Author Hajli, Nick
Publisher IGI Global
Pages 462
Release 2015-04-30
Genre Business & Economics
ISBN 1466683546

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications

Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications
Title Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Pages 1800
Release 2019-04-01
Genre Business & Economics
ISBN 1522581839

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Businesses are looking for methods to incorporate social entrepreneurship in order to generate a positive return to society. Social enterprises have the ability to improve societies through altruistic work to create sustainable work environments for future entrepreneurs and their communities. Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. It also addresses the challenges and solutions social entrepreneurs face as they address their corporate social responsibility in an effort to redefine the goals of today’s enterprises and enhance the potential for growth and change in every community. Highlighting a range of topics such as the social economy, corporate social responsibility, and competitive advantage, this multi-volume book is ideally designed for business professionals, entrepreneurs, start-up companies, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Title Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Pages 2254
Release 2014-12-31
Genre Business & Economics
ISBN 1466673583

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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications

Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications
Title Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Pages 1932
Release 2017-02-10
Genre Business & Economics
ISBN 1522519149

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The questionable practices and policies of many businesses are coming under scrutiny by consumers and the media. As such, it important to research new methods and systems for creating optimal business cultures. Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications is a comprehensive resource on the latest advances and developments for creating a system of shared values and beliefs in business environments. Featuring extensive coverage across a range of relevant perspectives and topics, such as organizational climate, collaboration orientation, and aggressiveness orientation, this book is ideally designed for business owners, managers, entrepreneurs, professionals, researchers, and students actively involved in the modern business realm.

Diverse Methods in Customer Relationship Marketing and Management

Diverse Methods in Customer Relationship Marketing and Management
Title Diverse Methods in Customer Relationship Marketing and Management PDF eBook
Author Lee, In
Publisher IGI Global
Pages 350
Release 2018-05-25
Genre Business & Economics
ISBN 1522556206

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.