Instructor's Manual to Accompany Strategic Marketing Problems
Title | Instructor's Manual to Accompany Strategic Marketing Problems PDF eBook |
Author | Roger A. Kerin |
Publisher | |
Pages | 324 |
Release | 1984 |
Genre | Business & Economics |
ISBN |
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Instructor's Manual to Accompany Strategic Marketing Problems
Title | Instructor's Manual to Accompany Strategic Marketing Problems PDF eBook |
Author | Roger A. Kerin |
Publisher | |
Pages | 295 |
Release | 1978 |
Genre | Marketing |
ISBN | 9780205059812 |
Instructor's Manual to Accompany Strategic Marketing Problems
Title | Instructor's Manual to Accompany Strategic Marketing Problems PDF eBook |
Author | Roger A. Kerin |
Publisher | |
Pages | 420 |
Release | 1987 |
Genre | Marketing |
ISBN | 9780205103348 |
Instructor's Manual for Kerin and Peterson Strategic Marketing Problems
Title | Instructor's Manual for Kerin and Peterson Strategic Marketing Problems PDF eBook |
Author | Roger A. Kerin |
Publisher | |
Pages | 533 |
Release | 1990 |
Genre | Marketing |
ISBN | 9780205121304 |
Instructor's Manual to Accompany Business Marketing
Title | Instructor's Manual to Accompany Business Marketing PDF eBook |
Author | Betty Pritchett |
Publisher | |
Pages | 314 |
Release | 1999 |
Genre | Business & Economics |
ISBN | 9780256221374 |
Instructor's Manual to Accompany Contemporary Advertising
Title | Instructor's Manual to Accompany Contemporary Advertising PDF eBook |
Author | Courtland L. Bovée |
Publisher | |
Pages | 354 |
Release | 1982 |
Genre | Advertising |
ISBN |
Instructor's Manual to Accompany Cases in Marketing Management
Title | Instructor's Manual to Accompany Cases in Marketing Management PDF eBook |
Author | Kenneth L. Bernhardt |
Publisher | |
Pages | 400 |
Release | 1981 |
Genre | Marketing |
ISBN |