The book is addressed to young people interested in computer technologies and computer science. The objective of this book is to provide the reader with all the necessary elements to get him or her started in the modern field of informatics and to allow him or her to become aware of the relationship between key areas of computer science. The book is addressed not only to future software developers, but also to all who are interested in computing in a widely understood sense. The authors also expect that some computer professionals will want to review this book to lift themselves above the daily grind and to embrace the excellence of the whole field of computer science. Unlike existing books, this one bypasses issues concerning the construction of computers and focuses only on information processing. Recognizing the importance of the human factor in information processing, the authors intend to present the theoretical foundations of computer science, software development rules, and some business aspects of informatics in non-technocratic, humanistic terms.

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

This book constitutes the thoroughly refereed joint post-proceedings of five international workshops organized by the Japanese Society of Artificial Intelligence, JSAI in 2001.The 75 revised papers presented were carefully reviewed and selected for inclusion in the volume. In accordance with the five workshops documented, the book offers topical sections on social intelligence design, agent-based approaches in economic and complex social systems, rough set theory and granular computing, chance discovery, and challenges in knowledge discovery and data mining.

After 20 years of pursuing rough set theory and its applications a look on its present state and further prospects is badly needed. The monograph Rough Set Theory and Granular Computing edited by Masahiro Inuiguchi, Shoji Hirano and Shusaku Tsumoto meets this demand. It presents the newest developments in this area and gives fair picture of the state of the art in this domain. Firstly, in the keynote papers by Zdzislaw Pawlak, Andrzej Skowron and Sankar K. Pal the relationship of rough sets with other important methods of data analysis -Bayes theorem, neuro computing and pattern recognitio- is thoroughly examined. Next, several interesting generalizations of the the ory and new directions of research are presented. Furthermore application of rough sets in data mining, in particular, rule induction methods based on rough set theory is presented and discussed. Further important issue dis cussed in the monograph is rough set based data analysis, including study of decisions making in conflict situations. Last but not least, some recent engi neering applications of rough set theory are given. They include a proposal of rough set processor architecture organization for fast implementation of ba sic rough set operations and discussion of results concerning advanced image processing for unmanned aerial vehicle. Thus the monograph beside presenting wide spectrum of ongoing research in this area also points out new emerging areas of study and applications, which makes it a valuable source of information to all interested in this do main.

This book gathers the refereed proceedings of the Applied Informatics and Cybernetics in Intelligent Systems Section of the 9th Computer Science On-line Conference 2020 (CSOC 2020), held on-line in April 2020. Modern cybernetics and computer engineering in connection with intelligent systems are an essential aspect of ongoing research. This book addresses these topics, together with automation and control theory, cybernetic applications, and the latest research trends.