What do Ford Motor Company, Steelcase, Scania, Goodyear, Novo Nordisk, and Philips Electronics have in common? They all need to get their best ideas to market as fast as possible. They need to achieve the mastery of innovation. When these companies needed to accelerate time-to-market, get more new products to customers, and improve their ROI from investments in R&D, they turned to Lean Product Development to help them master the process of innovation. By adapting Lean ideas to their specific product development challenges, they learned how to focus innovation on the problems that would maximize customer and business value, and deliver on their best ideas. Winner of a Shingo Research and Professional Publication Award! The Mastery of Innovation: A Field Guide to Lean Product Development describes the experiences of 19 companies that have achieved significant results from Lean Product Development. Their stories show that Lean Product Development delivers results: Ford Motor Company completely reinvented its Global Product Development System and put decades of knowledge about automotive design at its engineers’ fingertips DJO Global, a medical device company, more than tripled the number of products they released to the market and cut development time by 60% Playworld Systems cut time-to-market in half–twice The diverse set of North American and European case studies in this book range from very small product development organizations (three engineers) to very large (more than 10,000). Some of the industries represented include automotive, medical devices, industrial products, consumer electronics, pharmaceuticals, scientific instruments, and aerospace. These companies have generously shared their knowledge about Lean Product Development to help you get your best ideas to market faster.

What do Ford Motor Company, Steelcase, Scania, Goodyear, Novo Nordisk, and Philips Electronics have in common? They all need to get their best ideas to market as fast as possible. They need to achieve the mastery of innovation.When these companies needed to accelerate time-to-market, get more new products to customers, and improve their ROI from in

Is there any doubt in your mind about the importance of innovation? Do you feel that innovation is vital to the future of your company? Then perhaps you've already discovered that the process of innovation is difficult to manage. It's risky, expensive, and unpredictable. Further, some leaders look at the innovations that come from companies like Apple or P&G, and think, "We don't have people or resources like theirs. We can't do that kind of magic." But the truth is that Apple's success, or P&G's, or Toyota's, isn't due to magic; it's because they follow a disciplined innovation process. So the best way for your firm to become an innovator is to adopt a systematic approach applies the best tools, and also goes beyond tools to help you manage the large scale risks and opportunities that your organization faces. This system elevates innovation to what it really should be, a strategic asset to your organization. Defining that system is the intent behind The Innovation Master Plan.

The purpose of this workbook is to introduce you to the key concepts concerning the creation and assessment of new business ideas, and to provide worksheets to help you through the process of developing and assessing your idea. We hope you find it useful, and we welcome your feedback. The workbook is divided into two sections. In the first section we discuss some of the key concepts pertaining to innovation, and the second section consists of a series of worksheets that you can use to assess any new business idea that you may be considering, by helping you gather and structure the information you'll need to make a sound decision about going forward. This workbook is part of the The Innovation Mastery Library and accompanies the InnovationLabs Innovation Mastery online course, the most complete online course in innovation available anywhere. Learn more at www.mastery.innovationlabs.com.

REVISED AND EXPANDED SECOND EDITION Based on years of research and experience, this is the ultimate guide to envisioning, creating, building, running and managing an innovation program for your company, no matter the size. Chris has run innovation programs at major tech companies, retail companies and financial institutions for the last 15 years. He tells you what works and what doesn't work, and can guide you to the ultimate successful program: generating hundreds of relevant, powerful new product ideas for your company.

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