Whilst innovation remains of course an approach, a process, and is still often even reduced to a set of results, it essentially reflects a way of thinking evolution. Time is up for varying the thinking methods according to capacities and learned and available competencies with a view to change... the thinking level. No domain and no sector is immune to this transformation in todays’ world Having clarified our ideas through this book, we remain ever more convinced that the leveled maturity approach will lead to real advances in innovation over the 2020 years. Hence the competitive capacities of organizations must evolve. As we strive in our quest for new inspiration sources in business, let us reckon that all is bound to evolving... including the way to evolve. In that resides the very capacity to innovate.

The purpose of this paper is to present the integrated innovation maturity model (I2MM). The model was developed to evaluate innovation capabilities of companies using their innovation process and its flexibility towards changes of markets and the company's business environment as basis for assessment. Innovation processes have different impacts on projects through all phases of value creation. Yet, most of these processes are not adapted to early phases of idea management. The requirements engineering integrated innovation process (REI2P) highlights the early phases and underlines the importance of systematically integrating customer requirements into the innovation process. Based on REI2P, the I2MM is structured into four process areas: (1) ideation and product development, (2) innovation management, (3) requirements engineering, and (4) quality management. I2MM is a lean approach that fosters quality of systematic innovations and can perfectly be adjusted to meet the needs of large corporations and small and medium sized enterprises (SME) as well. I2MM was developed by the authors in the joint research project ISPYROM, funded by the German Federal Ministry for Education and Research (BMBF).

Global competition, shorter product lifecycles and increasingly demanding customers are creating significant pressures for the creation of innovative organizations. By examining eight case studies in various industry sectors in Europe, Australia, Japan and Thailand, this book provides a qualitative explanation of the complex relationships between innovation capability, e-commerce, sustainable development and new product development. The book explores how organizations develop innovation capability through the application of e-commerce, sustainable development-orientation, and new product development in order to gain competitive advantage. This knowledge will help managers, academics and policy-makers understand OC what works, and why and how it worksOCO in creating innovation-driven organizations from an international perspective, thereby providing an integrated approach to innovation management. Sample Chapter(s). Chapter 1: Introduction (84 KB). Contents: Development of an Integrated Innovation Capability Model; Strategic Shift from Product Orientation to Innovation Solutions Capability in the German Biotechnology Industry: Sartorius AG; Managing Strategic Change Through Mainstream and Newstream Innovation at Eurocopter, France; Leveraging Innovation Capabilities at Caterpillar Underground Mining (UGM) Pty Ltd; Drivers of Innovation Capability at Sun Microsystems (SMS); Development and Exploitation of Innovation Capability at a Defence Project Engineering Company (DPEC); Drivers of Innovation Capability for Effective Sustainable Development: Best Practice at Vaisala; Developing Innovation Capability Through Intellectual Property Strategy in the Australian Biotechnology Industry: Starpharma; Development of Innovation Capability at Invincible Company in Thailand; Multiple Cross-Case Analysis: Conclusions and Implications. Readership: Managers, academic lecturers, and management researchers; as a supplementary textbook for undergraduates and postgraduates in innovation and technology management."