In 2001, India had 4 million cell phone subscribers. Ten years later, that number had exploded to more than 750 million. Over just a decade, the mobile phone was transformed from a rare and unwieldy instrument to a palm-sized, affordable staple, taken for granted by poor fishermen in Kerala and affluent entrepreneurs in Mumbai alike. The Great Indian Phone Book investigates the social revolution ignited by what may be the most significant communications device in history, one which has disrupted more people and relationships than the printing press, wristwatch, automobile, or railways, though it has qualities of all four. In this fast-paced study, Assa Doron and Robin Jeffrey explore the whole ecosystem of the cheap mobile phone. Blending journalistic immediacy with years of field-research experience in India, they portray the capitalists and bureaucrats who control the cellular infrastructure and wrestle over bandwidth rights, the marketers and technicians who bring mobile phones to the masses, and the often poor, village-bound users who adapt these addictive and sometimes troublesome devices to their daily lives. Examining the challenges cell phones pose to a hierarchy-bound country, the authors argue that in India, where caste and gender restrictions have defined power for generations, the disruptive potential of mobile phones is even greater than elsewhere. The Great Indian Phone Book is a rigorously researched, multidimensional tale of what can happen when a powerful and readily available technology is placed in the hands of a large, still predominantly poor population.

In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi - a battleground of investors, regulators, employers, employees, vendors, competitors and customers, if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi - a playground where everyone is happy.

This book brings together a wide range of experts to present a comprehensive insight into doing business in India. With expert coverage of the emerging political, legal and social frameworks, the book provides a rounded picture of business in the region.

This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed. There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't always easy. Inside the Indian Business Mind: A Tactical Guide for Managers offers a primer on the culture and its opportunities. This unique guide will help Western business people enter the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with Indian business partners and teams. The book is not a list of dos and don'ts. Rather, it approaches doing business in India from the perspective of in-depth cultural models, translating cultural knowledge into practical working strategies. The authors, an Indian who has worked in the United States and an American who has worked in India, arm readers with an understanding of 11 primary cultural ingredients that come into play in business relationships with South Asians—ingredients that can be mastered and adapted across many contexts to forge lucrative partnerships.

It is becoming extremely important for business executives to know how to conduct themselves in a business environment. This book covers every aspect of business etiquette: It explains the importance of the first impression It tells you on what you should wear and when It explains how you should introduce yourself and others It helps you to decipher body language It details the niceties of office etiquette It unravels the mystery of the art of fine dining It tells you how you should conduct yourselfIn short it equips you to venture forth in the business world confident in the knowledge that you know exactly what to do in every circumstance. This book is intended for the student, the young business executive, the manager and even the chief executive officer. It is for everyone who has to relate with another in a business environment.

This comprehensive and extensively researched study deals primarily with the economic, business and management models from the Indian perspectives. The third edition of the book presents updated details, latest data and new information obtained from authentic sources in order to understand the topics discussed. It provides detailed information collected from field studies undertaken in different industrial and business centres across the country. The details contained in the book have been obtained from various empirical and research studies and reputed national and international sources. The author contends that India remained a strong economic, business and management power for most of the time in history, and the country has the potential to achieve the premier status even today. He gives masterly analysis of not only the Indian economic, business and management models, but also the popular economic, business and management models of the other countries. The author asserts that a paradigm shift in thinking is urgently needed to understand the ground realities and the functioning Indian systems, so that the country could be taken forward with the necessary orientation and suitable policies. Intended primarily for the postgraduate students of Management, the book would also be useful to the students of Economics and Commerce, as well as to the professionals interested in the study of the Indian economy, business and management from the Indian perspectives. KEY FEATURES : A unique presentation of the Indian economic environment and its functioning models since the ancient periods. Comparative study of the Eastern and Western business models giving a holistic view of the subject. Historical development of the Indian management systems and the Western theories with details of contemporary management practices. Text reinforced with plenty of data to validate the concepts and a large number of examples and case studies to illustrate the concepts discussed. Updated with the latest data, recent developments and new information.

Indian Business Culture addresses the cultural issues related to doing business in India. It looks at the impact of history and politics on business practice, and provides case studies to show how different companies have fared in India. India is one of the most rapidly developing economies in the world. Increasing numbers of multi-national companies are investing in large-scale projects in India, and business is booming. India is also a country of great racial and cultural diversity, often misunderstood by the world at large. Indian Business Culture is ideal for those who want to understand India and its people better, and to enhance your chances of being successful in business there. It provides an objective look at the complexities of conducting business in India. Such insights are vital for risk assessments as well as for negotiations. Rajiv Desai is President of Indian Public Affairs Network, the country's premier public relations/public affairs consulting firm. Mr Desai was media advisor to Rajiv Gandhi in the 1989 and 1991 election campaigns. He is also a journalist and his work has been published in a wide variety of international newspapers and magazines.