Racing to the Beginning of the Road

Racing to the Beginning of the Road
Title Racing to the Beginning of the Road PDF eBook
Author Robert Allan Weinberg
Publisher W H Freeman & Company
Pages 274
Release 1998-01-01
Genre Medical
ISBN 9780716732839

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Details the latest advances in cancer research and the politics involved, and examines the history of cancer theories

The Search

The Search
Title The Search PDF eBook
Author Geoff Dyer
Publisher Canongate Books
Pages 171
Release 2013-03-07
Genre Fiction
ISBN 085786341X

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Walker is at a party where he meets Rachel. Two days later she turns up at his apartment. However, it's not Walker she wants but her husband Malory, who has gone missing. She asks Walker to find him. So begins this strange, beautiful, road-movie of a novel that takes the hero across the vast landscape of middle America on the trail of a man he has never met. And as Walker's search grows in its weird intensity, it seems that somebody else is following, searching for him too.

Start with Why

Start with Why
Title Start with Why PDF eBook
Author Simon Sinek
Publisher Penguin
Pages 257
Release 2011-12-27
Genre Business & Economics
ISBN 1591846447

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The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

In Search of Us

In Search of Us
Title In Search of Us PDF eBook
Author Ava Dellaira
Publisher Farrar, Straus and Giroux (BYR)
Pages 240
Release 2018-03-06
Genre Young Adult Fiction
ISBN 0374305331

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This sweeping multi-generational love story introduces readers to mother-and-daughter pair Marilyn and Angie. To seventeen-year-old Angie, who is mixed-race, Marilyn is her hardworking, devoted white single mother. But Marilyn was once young, too. When Marilyn was seventeen, she fell in love with Angie's father, James, who was African-American. But Angie's never met him, and Marilyn has always told her he died before she was born. When Angie discovers evidence of an uncle she's never met she starts to wonder: What if her dad is still alive, too? So she sets off on a journey to find him, hitching a ride to LA from her home in New Mexico with her ex-boyfriend, Sam. Along the way, she uncovers some hard truths about herself, her mother, and what truly happened to her father.

In Search of a Beginning

In Search of a Beginning
Title In Search of a Beginning PDF eBook
Author Yvonne Cloetta
Publisher Bloomsbury Pub Limited
Pages 209
Release 2004
Genre Biography & Autobiography
ISBN 9780747571087

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Yvonne Cloetta was Graham Greene's companion for almost 32 years. Graham knew the time might come when Yvonne's privacy would be invaded. His advice was that she could either refuse to speak or to 'tell the truth'. This Cloetta has done startlingly eloquently - with the help of family friend and biographer Marie Françoise Allain. What emerges is the most intimate account of Greeen we have. Yvonne reveals the considerate, jovial and tender side of the private Graham Greene. She provides a new perspective on the 'old firm' and his contact with the former secret service boss Kim Philby. She portrays him as a man prone to swift justice against any violation of human dignity: who would quit the American Academy of Arts and Letters over America's involvement in Vietnam and forbid his novels to be published in the USSR unless Soviet authorities agreed to give his royalties to the widows of fallen comrades. In Search of a Beginning is a book to send the reader racing either to reread or to discover the novels of Graham Greene, a writer who truly believed you had to go out and see the world to have anything to write about - which of course made his life more interesting than most. The fact that we can now see his life so intimately constitutes a literary milestone.

Stamped from the Beginning

Stamped from the Beginning
Title Stamped from the Beginning PDF eBook
Author Ibram X. Kendi
Publisher Bold Type Books
Pages 594
Release 2016-04-12
Genre History
ISBN 1568584644

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The National Book Award winning history of how racist ideas were created, spread, and deeply rooted in American society. Some Americans insist that we're living in a post-racial society. But racist thought is not just alive and well in America -- it is more sophisticated and more insidious than ever. And as award-winning historian Ibram X. Kendi argues, racist ideas have a long and lingering history, one in which nearly every great American thinker is complicit. In this deeply researched and fast-moving narrative, Kendi chronicles the entire story of anti-black racist ideas and their staggering power over the course of American history. He uses the life stories of five major American intellectuals to drive this history: Puritan minister Cotton Mather, Thomas Jefferson, abolitionist William Lloyd Garrison, W.E.B. Du Bois, and legendary activist Angela Davis. As Kendi shows, racist ideas did not arise from ignorance or hatred. They were created to justify and rationalize deeply entrenched discriminatory policies and the nation's racial inequities. In shedding light on this history, Stamped from the Beginning offers us the tools we need to expose racist thinking. In the process, he gives us reason to hope.

Internet Marketing, Start-to-finish

Internet Marketing, Start-to-finish
Title Internet Marketing, Start-to-finish PDF eBook
Author Catherine Juon
Publisher Que Publishing
Pages 320
Release 2011
Genre Business & Economics
ISBN 0789747898

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This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace