Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: Business economics - Marketing, Corporate Communication, CRM, Market Research, language: English, abstract: Before the globalization most of the retaining used to be done in retail stores. In recent years non-store retailing has been growing much faster than the store retailing includes selling of the final consumer through the internet, direct mail, catalogs, the telephone and other direct selling approach. Customer became more luxurious so according to them satisfaction and quality are main focal point for the retail outlet store because one satisfied customers brings more than twenty customers and one unsatisfied customers take two hundreds customers back. Changes in customers’ expectation and perceived quality and perceived value all works in concert to drive the customer satisfaction. This research is intended to understand the impact of quality attributes on customer satisfaction in Indian apparel retailing.

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Dhruva College of Management, course: PGDM, language: English, abstract: In India retail industry is the largest among all the industries, the retail industry is upgrading itself providing with endless array for customer choices like changing life style, customers brand awareness depending on income level of customers. The retail industry in India is hailed as a sunrise sector and the value is estimated to increase from US $330 billion in 2007 to US$640 billion by 2015 i.e., almost double the value. The size of India's retail sector is currently estimated at around $450 billion and organized retail accounts for around 5% of the total market. We cannot take customers for granted because consumer buying behavior determines how consumer decides which product to buy and what all factors are responsible for the buying decision. The firm has to satisfy the needs and wants of a consumer. Hence the present study has been conducted to understand the impact of various factors viz. physical attributes, display, merchandise, sales people, and overall quality of store on customers' buying decision in Apparel Retailing.

The purpose of this study was to investigate the structural relationships among perceived quality, perceived sacrifices, and perceived risks of product and service as antecedents of the value of Internet apparel shopping, as well as satisfaction and behavioral outcomes as consequences of the value of Internet apparel shopping. To examine the relationships among these variables, the quality-value-satisfaction (QVS) model (Cronin, Brady & Hult, 2000) was adopted and expanded to fit the Internet apparel retailing environment. This study employed both qualitative and quantitative approaches to examine the phenomenon of Internet apparel shopping. For scale development, two focus interviews were conducted using female college-aged consumers. For the model testing, an experimental design with two treatment levels of service quality was employed. Two mock Internet apparel retail sites were created. Pretest and manipulation checks of the two treatments were conducted. At two large Midwestern universities 361 female students were randomly assigned to one of two treatments and provided usable responses after browsing one of the two websites for ten minutes. The results of a series of confirmatory factor analyses revealed that three scales--perceived apparel quality, perceived Internet retailer's service quality, and perceived value of Internet apparel shopping--had three correlated factors with moderate to very good model fit indices and good reliability; however, these scales contained some areas for improvement through scale refinements. The findings from causal model analyses showed that four proposed models had moderate to very good model fit indices. In all except one model, treatment effects were significant. Perceived apparel sacrifice and apparel risk did not significantly impact perceived value. Perceived service risk was a successful mediating variable between perceived service quality and perceived value. Findings showed that perceived apparel quality, perceived service quality and perceived service sacrifice were significant determinants of the perceived value of Internet apparel shopping. In addition, perceived value was an influential factor affecting consumer satisfaction and future behavioral outcomes. Specifically, perceived value and perceived Internet retailer's service quality were the strongest predictors of future behavioral outcomes which were intention to purchase, search, revisit, recommend, and say positive things about the site to others.

This book introduces the students, researchers and practitioners into the subject and enabling technologies and applications pertaining to of technology, entrepreneurship and business development through research articles, case studies etc. It is primarily intended for academic purposes for learners of computer Science, management, accounting and information systems disciplines, economics,- entrepreneurship. Publishing chapters in the book is new innovative idea to spread the book in the Middle East and Arab countries and make the book achieve more sales. As many students in all levels, graduates and undergraduates in addition to research, professionals are not able to get sufficient resources because of the language concern.