This book offers broad evidence on how new information and communication technologies (ICT) impact social development and contribute to social welfare. Its aim is to show how new technological solutions may contribute to society’s welfare by encouraging new ‘socially responsible’ initiatives and practices as the broad adoption of new technologies becomes an integral component of organizations, and of the overall economy. Society and Technology: Opportunities and Challenges is designed to provide deep insight into theoretical and empirical evidence on ICT as socially responsible technologies. More specifically, it puts special focus on examining the following: how channels of ICT impact on social progress, environmental sustainability and instability the role of ICT in creating social networks, with positive and negative consequences of networking how ICT encourages education, skills development, institutional development, etc. the ethical aspects of technological progress, and technology management for social corporate responsibility. The book is written primarily for scholars and academic professionals from a wide variety of disciplines that are addressing issues of economic development and growth, social development, and the role of technology progress in broadly defined socioeconomic progress. It is also an invaluable source of knowledge for graduate and postgraduate students, particularly within economic and social development, information and technology, worldwide studies, social policy or comparative economics.

This book explores the various potentials of new media to contribute to an intelligent society, where people can respond successfully to a new situation, as compared with the information society where information production, distribution and consumption are major activities. It differs from previous collections in that it explores the possibilities of new media from both a pragmatic and theoretical perspective. It does not only survey the emerging forms of e-newspapers, e-commerce, e-shopping, webcasting, telecommuting, and internet health information systems, but audience uses of them. This book is intended to set the parameters for future studies in new media.

The primary goal of the Communication and Technology volume (5th within the series "Handbooks of Communication Science") is to provide the reader with a comprehensive compilation of key scholarly literature, identifying theoretical issues, emerging concepts, current research, specialized methods, and directions for future investigations. The internet and web have become the backbone of many new communication technologies, often transforming older communication media, through digitization, to make them compatible with the net. Accordingly, this volume focuses on internet/web technologies. The essays cover various infrastructure technologies, ranging from different kinds of hard-wired elements to a range of wireless technologies such as WiFi, mobile telephony, and satellite technologies. Audio/visual communication is discussed with reference to large-format motion pictures, medium-sized television and video formats, and the small-screen mobile smartphone. There is also coverage of audio-only media, such as radio, music, and voice telephony; text media, in such venues as online newspapers, blogs, discussion forums and mobile texting; and multi-media technologies, such as games and virtual reality.

We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.

As new communication and information technologies transform our lives, thirteen distinguished contributors explore the theoretical, research and policy issues that have arisen. Their comparative approach challenges many of the popular myths about the effects of the new technologies. The seminal studies in Part One explore theoretical perspectives related to the new media, examining media-centred versus society-centred theories and offering a socio-economic model of information technology. Part Two takes a comparative look at policies and strategies in different industrialized societies, notably the US, UK and Japan. Part Three moves on to policy questions. The effect of deregulation in the United States is considered together with the threat posed to privacy by international databanks. The final section presents a comparative overview of the policies adopted across a range of cultures. These perspectives provide a valuable insight into emerging global trends, as well as suggesting directions for future research. New Communication Technologies and the Public Interest will thus be essential reading for all those interested in the consequences of new technologies.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.