The West is one of the strongest and most enduring place images in the world and its myth is firmly rooted in popular culture – whether novels, film, television, music, clothing and even video games. The West combines myth and history, rugged natural scenery and wide open spaces, popular culture and promises of transformation. These imagined places draw in tourists, attracted by a cultural heritage that is part fictional and mediatised. In turn, tourism operators and destination marketing organisations refashion what they present to fit these imagined images. This book explores this imagining of a mythic West through three key themes, travel, film and frontiers to offer new insight into how the imagination of the West and popular culture has influenced the construction of tourism. In doing so, it examines the series of paradoxes that underlie the basic appeal of the West: evocative frontier, a boundary zone between civilisation and wilderness and between order and lawlessness. It draws on a range of films and literature as well as varying places from festivals to national parks to showcase different aspects of the nexus between travel, film and frontiers in this fascinating region. Interdisciplinary in character, it includes perspectives from cultural studies, American studies, tourism and film studies. Written by leading academics, this title will be valuable reading for students, researchers and academics in the fields of cultural studies, tourism, film studies and media studies and all those interested in film tourism.

Literary tourism is a nascent field in tourism studies, yet tourists often travel in the footsteps of well-known authors and stories. Providing a wide-ranging cornucopia of literary tourism topics, this book fully explores the interconnections between the written word and travel. It includes tourism stories using guidebooks, films, television and electronic media, and recognises that stories, texts and narratives, even if they cannot be classified as traditional travel writing, can become journeys in themselves and take us on imaginary voyages. Appealing to a wide audience of different disciplines, it encompasses subjects such as business literary writing, historical journeys and the poetry of Dylan Thomas. The use of these different perspectives demonstrates how heavily and widely literature influences travel, tourists and tourism, making it an important read for researchers and students of tourism, social science and literature.

This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is based on a unique, Asian perspective, encompassing case studies from around the pan-Asian region, including China, Taiwan, India, Japan, South Korea, Thailand, Hong Kong, Indonesia, and Singapore. By focusing emphatically on film tourism in the non-West, this book offers a timely and crucial contribution to a more comprehensive understanding of the relation between film, culture and place, particularly in light of the increased volume of media production and consumption across Asia, and the consequent film tourism destinations that are currently popping up across the Asian continent.

Many events have evolved over centuries, drawing on local customs and conditions. However, as the world becomes increasingly globalised, traditional events and the identities they support are increasingly being challenged and rituals may be lost. Reacting against this trend towards homogeneity, communities strive to preserve and even recreate their traditional events, which may require rituals to be resurrected or reinvented for a new audience. The aim of this book is to explore the role of traditional events and rituals in the modern world. The 16 chapters cover a range of case studies of the performance of ritual through events, including their historical antecedents and development over time, as well as their role in society, link with identities both seemingly fixed and fluid and their continued relevance. The cases examined are not museum pieces, but rather vibrant festivals and events that continue to persist. Drawing on the power of history and cultural tradition, they are manifestations of heritage, existing in three temporalities: celebrating the past, occurring in the present and aiming to continue into and influence the future. Iconic events including Chinese New Year, Hogmanay and the New Orleans Mardi Gras are examined and examples are drawn from a diverse range of countries such as South Korea, China, Laos, the United States, Scotland, Italy, India and Haiti. This volume provides a deep understanding upon the role of tradition and ritual within events, from a global perspective and will be valuable reading for students, researchers and academics interested in events, heritage and culture.

This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are clear and strong intersections between the sectors, for example in the development and application of new and emerging media in tourism; festivals and cultural events showcasing the creative identity of place; tours and place identities associated with film, TV, music and arts tourism; as well as particular destinations being promoted on the basis of their ‘creative’ endowments such as theatre breaks, art exhibitions and fashion shows. Tourism and the Creative Industries explores a variety of relationships in one volume and offers innovative and critical insights into how creative industries and tourism together contribute to place identity, tourist experience, destination marketing and management. The book is aligned with the sectors that have been demarcated by the UK Government Department of Culture, Media and Sport as comprising the creative industries: advertising and marketing; architecture; design and designer fashion; film, TV, video, radio and photography; IT, software and computer services; publishing and music; performing and visual arts. The title of this volume demonstrates how the exclusion of tourism from the creative industries is arguably perverse, given that much of the work by destination managers and of private sector tourism is characterised by creativity and innovation. Interdisciplinary research and international context bring a broader perspective on how the creative industries operate in varying cultural and policy contexts in relation to tourism. This book brings together the parallel and disparate inter-disciplinary fields of tourism and the creative industries and will be of interest to students, academics and researchers interested in tourism, creative industries, marketing and management.

This book examines science fiction’s theoretical and ontological backgrounds and how science fiction applies to the future of tourism. It recreates and invents the future of tourism in a creative and disruptive manner, reconceptualising tourism through alternative and quantum leap thinking that go beyond the normative or accepted view of tourism. The chapters, focusing on areas such as disruption, sustainability and technology, draw readers into the unknown future of tourism – a future that may be disruptive, dystopian or utopian. The book brings a new theoretical paradigm to the study of tourism in a post COVID-19 world and can be used to explore, frame and even form the future of tourism. It will capture the imagination and inspire readers to address tourism’s challenges of tomorrow.

This book examines the pervading influence of medieval culture, through an exploration of the intersections between tourism, heritage, and imaginaries of the medieval in the media. Drawing on examples from tourist destinations, heritage sites, fictional literature, television and cinema, the book illustrates how the medieval period has consistently captured the imagination of audiences and has been reinvented for contemporary tastes. Chapters present a range of international examples, from nineteenth century Victorian notions of chivalry, knights in shining armour exemplified by King Arthur, and damsels in distress, to the imagining of the Japanese samurai as medieval knights. Other topics explored include the changing representations of medieval women, the Crusades and the Vikings, and the challenges faced by medieval cathedrals to survive economically and socially. This book offers multidisciplinary perspectives and will appeal to scholars and students across a variety of disciplines such as cultural studies, history, tourism, heritage studies, historical geography and sociology.