What qualities do you need to be a successful manager, and how can you develop the qualities you already possess? Managers Who Make a Difference examines how managers’ perceptions about themselves shape their behaviour at work, and studies the ways in which people can translate their ambition, sense of purpose, perseverance, confidence, and resourcefulness into successful management. How can you train yourself to spot competences in others and build on them to create an effective team? How do you achieve the right balance between adherence to existing systems, and creative or experimental problem-solving? And do you have the people skills—the ability to network extensively and build trust-based relationships—required to be a leader? Richly illustrated with anecdotes and experiences of well-known managers, and with a broad array of tips and self-assessment tools to sharpen your management skills, this book is a must read for all practising and aspiring managers. The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

Is Shah Rukh Khan an effective actor? Is Naresh Trehan an effective doctor? Was A.P.J. Abdul Kalam an effective nation builder? Are you an effective person? In this book, bestselling author T.V. Rao studies and analyses effective doctors, actors, civil servants, social workers, educationists, nation builders and entrepreneurs. Some of them seem to go beyond the tenets of effectiveness and shine out as what the author calls Very Effective People and Super Effective People. His diverse examples and cases range from A.P.J. Abdul Kalam, Devi Shetty, Anil Gupta to Kangana Ranaut, Sachin Tendulkar, Anupam Kher—to ordinary people whose lives are no less effective. Hugely readable, with self-assessment tools at the end of each chapter, Effective People will propel you to leap forward and discover the best in you.

The Persuasive Manager argues compellingly that strategic communication lies at the core of leadership, and helps organizations run smoothly and effectively. It explains persuasion and how managers should balance their ability to persuade and exercise authority without being authoritarian. With its wealth of real-world illustrations, scenarios and tips, The Persuasive Manager is the perfect communications roadmap for all managers.

The economy isn’t just for the economists to debate on. All of us are affected by its ups and downs—global recession, rise in interest rates, or hike in food prices. But do we understand the principles at work and how and why they really affect us? Day to Day Economics is an enjoyable, accessible, and extremely user-friendly book that explains the modern day Indian economy to the layperson. In this relevant book, Professor Deodhar explains the role of the government and its involvement in different aspects of the economy; the need for the RBI and its functions; and how taxes, stock markets, and recessions work. Day to Day Economics will help you go beyond the facts and figures in the budget and connect the trends to your daily life. As with all IIMA Business Books, it comes illustrated with numerous Indian examples and case studies making this the ultimate rookie’s guide to the Indian economy.

First-line Manager is the most important position in a Pharmaceutical Organization. They play an essential role. They form the backbone of pharmaceutical industry. Today the role of a first-line manager has changed in view of the changed environment. They must possess leadership qualities. They not only control, appraise and analyze, they also encourage, improve and inspire medical representatives. But how do you become a successful Pharma First-Line Leader? To Command Is To Serve provides the answer. It gives you a complete framework for becoming a successful Pharma First-Line Leader. Among the significant features of this book are: • Leadership skills of a Pharma first-line leader • Supervision and Managerial functions of a first-line • leader • Joint Field Work According to John Adair, ‘If communication is sister to leadership, then motivation is brother.’ This book will help you: • To understand what motivates medical representatives and • To improve your communication skills If you are a first-line leader or want to lead a team of medical representatives, this book is for you.

Every organization—small or large, managed professionally or by a family—wants to grow. Strategies for Growth explores the different expansion strategies companies adopt, and the management and marketing challenges they face along the way. Amply illustrated with business experiences from the Indian context—such as Bharti Airtel, Amul, GE, Infosys, Compaq and HP—this book tells you all you need to know to make the best decision for your company.

Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.