Think poor, be poor. Think rich, be rich. SMART will lead you to rich. It will show you, with lively anecdotes and a touch of theory, how to convert the powerful intangibles of thought to the profitable tangibles of behavior and money. Almost anyone can program their mind with negative thoughts to become poor, or with positive thoughts to become rich. They can do that by flipping the bonehead bloopers of Losers that led them to poverty. Or they can embrace the positive, productive mindsets and behaviors of Winners that led them to prosperity. SMART will demonstrate the power of either approach.The author, Pete Geissler, is a successful writer, professor, and entrepreneur. He admits up front to being an imperfect and conspicuous Winner of the enduring war for prosperity. He relates with astonishing candor and authority the true tales of real people-including himself- who lost because of destructive thinking that would be comedic if it weren't so tragic. He cautions readers to avoid them ... to think and behave in opposite, constructive ways... to flip. He then flips to profiles of Winners and the nine behaviors that made them, and asks readers to follow their leads. Astute readers will laugh and cry through this marvelously entertaining and instructive book.

Football is often described as a game of inches. First downs, scoring, and in/out of bound decisions that can determine the outcome of the game may even come down to fractions of an inch. Investing is similar: the difference between outperforming or underperforming the market may be a few fractions of a percentage point. As Ben Branch succinctly states, successful investing, defined as outperforming the market averages, is not easy. And yet it is very much a game worth playing, particularly if you win. The key to being on the winning side is to understand the fundamental principles of investing—what it is and how it works—before making any decision. In this highly practical, non-technical guide, Branch introduces the reader to stocks, bonds, options, mutual funds, real estate, futures, and all of the other basic elements of the market. He debunks popular myths and misconceptions about investing and shows you how to avoid mistakes in order to invest wisely. An extensive glossary, definitions and examples, and lists of dos and don'ts will make this book a handy resource for the novice as well as for seasoned investors looking to take their game to the next level. In this highly practical, non-technical guide, Branch provides the building blocks of a multi-dimensional investing approach. First, he reviews the principle of compound interest, the foundation of all investment strategy and performance. Then, arguing that successful investing is a function of three types of activities—selection, timing, and execution—he introduces the reader to stocks, bonds, options, mutual funds, real estate, futures, and all of the other elements of the market. In addition to covering well-known investments in detail, he explains lesser-known opportunities, such as bankruptcies and takeovers. Special topics include the effects of macroeconomic trends and the subtleties of timing for maximum advantage. He debunks popular myths and misconceptions about investing and shows you how to avoid mistakes in order to invest wisely. An extensive glossary, definitions and examples, and lists of dos and don'ts will make this book a handy resource for the novice, as well as for seasoned investors looking to take their game to the next level.

What are the true determinants of a happy and fulfilling life? Widely admired psychological researcher Rag Raghunathan sets out to find the answer, undertaking extensive research into the happiness of students, business people, stay-at-home-parents, lawyers, and artists, among others. From his research he reveals a crucial discovery: many of the psychological traits that lead to success ironically get in the way of happiness. Forging a new way forward, Raghunathan shows how we can transform these key traits of success, namely the need to be loved, the need for importance and the need for control, and replace them with other behaviours, goals and values to improve our life-long levels of happiness.

In this witty, accessible, and revealing book, Deirdre McCloskey demystifies economic theory and practice to show that behind the economists claim to certainty is the ancient art of storytelling. If You're So Smart will engage, enlighten, and empower anyone trying to evaluate the experts who stand ready to engineer our lives. "Writing with delicious wit and great seriousness."—Publishers Weekly. " "McCloskey is more interesting on an uninspired day than most of her peers can manage at their very best."—Peter Passell, New York Times

Using data from the National longitudinal Study of Youth, argues that intelligence quotient has an important effect on income independent of family background.

Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdrawal, hindsight, and brand loyalty.

Your Good Life Starts Now Live beyond your means but spend within them. Take your steady out for that $350 dinner after the big promotion. You might just have to eat PB&J for a week to make it happen. Splurge when it makes sense. Buy the designer jeans you can’t live without in your size, at full price. But you better walk away from last season’s must-have sweater, even if it is 75 percent off! Make more money with your money. Invest in stocks to make the big bucks and start saving for retirement now. You want to be debt-free in your swinging sixties. Have it all . . . just not all at once. Want a Mercedes more than anything in the world? You can make it happen . ..but probably not while sharing a summer beach house with your friends. Finally a savvy, realistic finance book for those of us who love our Starbucks mocha lattes and Razr cell phones but don’t want our Jimmy Choo shoes or Bose headphones buried under a pile of burgeoning debt. Twenty-something financial reporter Farnoosh Torabi tells you that you can satisfy your sophisticated tastes and achieve financial bliss. The key: prioritizing your expenses according to what you want the most—splurging when you can and saving on other things. From sensible grocery shopping (yes, you can have your organic yogurt and eat it, too!) to cyberbanking, empower yourself to live a guilt-free, Gucci- and gadget-clad good life without sacrificing financial security.