"This book takes up issues of current concern in composition studies, sociolinguistics, and ESL--issues concerning academic literacy, critical literacy, expressive versus cognitive approaches to the teaching of writing, and the like. It does so in a practical, experiential way, drawing on events in classrooms in universities in South Africa and the United States. The contrast between the South African context and the American, as well as their surprising parallels, highlight certain questions concerning the teaching of literacy in a dramatic way, so that theory and practice are brought together. In contrast to writing programs that follow a textbook or a planned sequence of study, the authors describe a narrative pedagogy that encourages students to find a direction and choose activities suggested by their own concerns and ongoing lives."--Publisher.

Kenneth Burke: Rhetoric and Ideology is a lucid and accessible introduction to a major twentieth-century thinker those ideas have influenced fields as diverse as literary theory, philosophy, linguistics, politics and anthropology. Stephen Bygrave explores the content of Burke's vast output of work, focusing especially on his preoccupation with the relation between language, ideology and action. By considering Burke as a reader and writer of narratives and systems, Bygrave examines the inadequacies of earlier readings of Burke and unfolds his thought within current debates in Anglo-American cultural theory. This is an excellent re-evaluation of Burke's thought and valuble introduction to the impressive range of his ideas.

Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism—strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.

In this thought-provoking book, Billig presents major essays which develop and illustrate his rhetorical approach to social psychology. His position is that everyday thinking, including the holding of opinions, is of its essence both rhetorical and ideological. The very process of thinking is a process of argumentation and debate - with self, with others and with the ideologies inherent in the social stock of commonsense knowledge. Following an elaboration of the theoretical basis and implications of his argument, the author demonstrates how a rhetorical perspective can be applied empirically. He explores the concept of prejudice, argumentation within the family, commonsense opinions about monarchy and the operations of ide

Professor Michael Billig is one of the most significant living figures in social psychology. This book will bring together expert accounts of Billig‘s ideas on a wide range of issues in a single text. Each of the contributors will explain the importance of Billig‘s work for a specific area detailing its application to a particular social psychological problematic.

A series of studies which aims to develop a rhetorical approach to social psychology, this book suggests that old insights about the rhetorical nature of argumentation can be used for exploring contemporary issues of ideology and opinion. Propaganda, arguments and prejudice are discussed.

This book asks an important question often ignored by ancient historians and political scientists alike: Why did Athenian democracy work as well and for as long as it did? Josiah Ober seeks the answer by analyzing the sociology of Athenian politics and the nature of communication between elite and nonelite citizens. After a preliminary survey of the development of the Athenian "constitution," he focuses on the role of political and legal rhetoric. As jurymen and Assemblymen, the citizen masses of Athens retained important powers, and elite Athenian politicians and litigants needed to address these large bodies of ordinary citizens in terms understandable and acceptable to the audience. This book probes the social strategies behind the rhetorical tactics employed by elite speakers. A close reading of the speeches exposes both egalitarian and elitist elements in Athenian popular ideology. Ober demonstrates that the vocabulary of public speech constituted a democratic discourse that allowed the Athenians to resolve contradictions between the ideal of political equality and the reality of social inequality. His radical reevaluation of leadership and political power in classical Athens restores key elements of the social and ideological context of the first western democracy.