Concepts of identity are complex and changing, and in this book Katherine Hoffman examines images of individuals and families from ancient Egypt to the presentmore than two thirds of the book covers the twentieth century. Through a comprehensive study of paintings, sculpture, photography, film, television, and other media, Hoffman provides eye-open

The recognition that identity is mutable, multi-layered and subject to multiple modes of construction and de-construction has contributed to problematizing the issues associated with its representation in discourse, which has recently been attracting increasing attention in different disciplinary areas. Identity representation is the main focus of this volume, which analyses instances of multimedia and multimodal communication to the public at large for commercial, informative, political or cultural purposes. In particular, it examines the impact of the increasingly sophisticated forms of expression made available by the evolution of communication technologies, especially in computer-mediated or web-based settings, but also in more traditional media (press, cinema, TV). The basic assumption shared by all contributors is that communication is the locus where identities, either collective, social or individual, are deliberately constructed and negotiated. In their variety of topics and approaches, the studies collected in this volume testify to the criticality of representing personal, professional and organizational identities through the new media, as their ability to reach a virtually unlimited audience amplifies the potential political, cultural and economic impact of discursive identity constructions. They also confirm that new highly sophisticated media can forge identities well beyond the simply iconic or textual representation, generating deeply interconnected webs of meaning capable of occupying an expanding - and adaptable - discursive space.

A fascinating look at national symbols worldwide and the important role they play in creating and maintaining individual and collective identity.

We are surrounded with portraits: from the cipher-like portrait of a president on a bank note to security pass photos; from images of politicians in the media to Facebook; from galleries exhibiting Titian or Leonardo to contemporary art deploying the self-image, as with Jeff Koons or Cindy Sherman. In antiquity portraiture was of major importance in the exercise of power. Today it remains not only a part of everyday life, but also a crucial way for artists to define themselves in relation to their environment and their contemporaries. In Portrayal and the Search for Identity, Marcia Pointon investigates how we view and understand portraiture as a genre and how portraits function as artworks within social and political networks. Likeness is never a straightforward matter, as we rarely have the subject of a portrait as a point of comparison. Featuring familiar canonical works and little-known portraits, Portrayal seeks to unsettle notions of portraiture as an art of convention, a reassuring reflection of social realities. Pointon invites readers to consider how identity is produced pictorially and where likeness is registered apart from in a face. In exploring these issues, she addresses wide-ranging problems such as the construction of masculinity in dress, representations of slaves, and self-portraiture in relation to mortality.

In the Edo period (1600–1868), status- and gender-based expectations largely defined a person’s place and identity in society. The wayfarers of the time, however, discovered that travel provided the opportunity to escape from the confines of the everyday. Cultured travelers of the seventeenth and eighteenth centuries wrote travel memoirs to celebrate their profession as belle-lettrists. For women in particular the open road and the blank page of the diary offered a precious opportunity to create personal hierarchies defined less by gender and more by culture and refinement. After the mid-eighteenth century—which saw the popularization of culture and the rise of commercial printing—textbooks, guides, comical fiction, and woodblock prints allowed not a few commoners to acquaint themselves with the historical, lyrical, or artistic pedigree of Japan’s famous sites. By identifying themselves with famous literary and historical icons of the past, some among these erudite commoners saw an opportunity to rewrite their lives and re-create their identities in the pages of their travel diaries. The chapters in Part One, “Re-creating Spaces,” introduce the notion that the spaces of travel were malleable, accommodating reconceptualization across interpretive frames. Laura Nenzi shows that, far from being static backgrounds, these travelscapes proliferated in a myriad of loci where one person’s center was another’s periphery. In Part Two, “Re-creating Identities,” we see how, in the course of the Edo period, educated persons used travel to, or through, revered lyrical sites to assert and enhance their roles and identities. Finally, in Part Three, “Purchasing Re-creation,” Nenzi looks at the intersection between recreational travel and the rising commercial economy, which allowed visitors to appropriate landscapes through new means: monetary transactions, acquisition of tangible icons, or other forms of physical interaction.

Jekatyerina Dunajeva explores how two dominant stereotypes—“bad Gypsies” and “good Roma”—took hold in formal and informal educational institutions in Russia and Hungary. She shows that over centuries “Gypsies” came to be associated with criminality, lack of education, and backwardness. The second notion, of proud, empowered, and educated “Roma,” is a more recent development. By identifying five historical phases—pre-modern, early-modern, early and “ripe” communism, and neomodern nation-building—the book captures crucial legacies that deepen social divisions and normalize the constructed group images. The analysis of the state-managed Roma identity project in the brief korenizatsija program for the integration of non-Russian nationalities into the Soviet civil service in the 1920s is particularly revealing, while the critique of contemporary endeavors is a valuable resource for policy makers and civic activists alike. The top-down view is complemented with the bottom-up attention to everyday Roma voices. Personal stories reveal how identities operate in daily life, as Dunajeva brings out hidden narratives and subaltern discourse. Her handling of fieldwork and self-reflexivity is a model of sensitive research with vulnerable groups.

“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.