You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

Carved into a moving island of ice twice the size of the United States, Ice Station Grendel has been abandoned for more than seventy years. The twisted brainchild of the finest minds of the former Soviet Union, it was designed to be inaccessible and virtually invisible. But an American undersea research vessel has inadvertently pulled too close—and something has been sighted moving inside the allegedly deserted facility, something whose survival defies every natural law. And now, as scientists, soldiers, intelligence operatives, and unsuspecting civilians are drawn into Grendel's lethal vortex, the most extreme measures possible will be undertaken to protect its dark mysteries—because the terrible truths locked behind submerged walls of ice and steel could end human life on Earth.

The international publishing phenomenon Ice Planet Barbarians, now in a special print edition! Fall in love with the out-of-this-world romance between Georgie Carruthers, a human woman, and Vektal, an alien from another planet, in this expanded edition with bonus materials and an exclusive epilogue—in print only! You’d think being abducted by aliens would be the worst thing that could happen to me. And you’d be wrong. Because now the aliens are having ship trouble, and they’ve left their cargo of human women—including me—on an ice planet. We’re not equipped for life in this desolate winter wasteland. Since I’m the unofficial leader, I head out into the snow to look for help. I find help all right. A big blue horned alien introduces himself in a rather . . . startling way. Vektal says that I'm his mate, his chosen female—and that the reason his chest is purring is because of my presence. He’ll help me and my people survive, but this poses a new problem. If Vektal helps us survive, I’m not sure he’s going to want to let me go.

Long before popular television shows such as Dirty Jobs and The Deadliest Catch, everyday men and women---the unsung heroes of the job world---toiled in important but mostly anonymous jobs. One of those jobs was deckhand on the ore boats. With numerous photographs and engaging stories, Deckhand offers an insider's view of both the mundane and the intriguing duties performed by deckhands on these gritty cargo vessels. Boisterous port saloons, monster ice jams, near drownings, and the daily drudgery of soogeying---cleaning dirt and grime off the ships---are just a few of the experiences Mickey Haydamacker had as a young deckhand working on freighters of the Great Lakes in the early 1960s. Haydamacker sailed five Interlake Steamship Company boats, from the modern Elton Hoyt 2nd to the ancient coal-powered Colonel James Pickands with its backbreaking tarp-covered hatches. Deckhand will appeal to shipping buffs and to anyone interested in Great Lakes shipping and maritime history as it chronicles the adventures of living on the lakes from the seldom-seen view of a deckhand. Mickey Haydamacker spent his youth as a deckhand sailing on the freighters of the Great Lakes. During the 1962 and '63 seasons Nelson sailed five different Interlake Steamship Company ore boats. He later went on to become an arson expert with the Michigan State Police, retiring with the rank of Detective Sergeant. Alan D. Millar, to whom Haydamacker related his tale of deckhanding, spent his career as a gift store owner and often wrote copy for local newspaper, TV, and radio.

Kwazii tells tales of purported sea monsters and describes the true animals behind the legends.

The death of high school basketball star Rob Washington in an automobile accident affects the lives of his close friend Andy, who was driving the car, and many others in the school.

A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.