Tells consumers how to recognize the meaningless claims, ambiguous words, and visual and psychological tricks contained in popular television commercials

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract more customers. They need to know how to sell, both individually and through their organizations. How to Sell Anything to Anyone Anytime was written primarily for them. How to Sell Anything to Anyone Anytime distills the fundamental sales process into simple, easy-to-understand and easy-to-implement principles, processes and practices, and applies them to a wide variety of sales situations. It is packed with real-world examples and applications to a wide variety of situations – from the corner coffee shop, to the freelance professional, to the sophisticated B2B seller. It features: Easy-to-understand practices and processes that can be applied to every business and professional practice. Guidelines and step-by-step how-to's to turn ideas into practice. Powerful insights on selling that will enable everyone—from the aspiring entrepreneur to the experienced sales pro—to be more successful. Power nuggets—ways to add even more power to the practice and become even better.

Imagine opening a store...and more than 150 million people showing up. That's the power of selling on eBay. More than 100,000 people have used the first edition of How to Sell Anything on eBay...and Make a Fortune! to make their fortunes. Now the fully revised second edition shows you how to navigate the new site design, revised fee structures, and most importantly, how to reach the increased number of registered users-from 50 million to 157 million! You'll learn about the newest ways to make it big, including: A list of current fee structures and tips on how to make the most money Updated “screen shots,” detailing how to navigate through eBay's redesigned Web site Revised policies, and ways to dodge possible pitfalls Money-making ideas for your auction

This book shows you how to profit in the growing telemarketing boom. It is the most sophisticated telemarketing guidebook available. Written in a lively way, this book will sharpen your skills immediately.

No matter what field one may be in, there is a need to market oneself, and Girard, bestselling author of "How to Sell Anything to Anybody," reveals important sales secrets for everyday life.