This book addresses the topic of hyperconnectivity by building on, expanding, and critically examining issues that have to do with information communication technology (ICT) and networked societies. The book explores questions relating to attention and consciousness, techno-capitalism and communicative action taking. Adopting different philosophical angles to assess the challenges we face due to our entanglement with hyperconnected technologies, the book studies performance and performativity in a digitised world by considering the unfolding of our onlife and by looking at what this means to educated future scientists and engineers in a hyperconnected world. The book further discusses digital activities as the new constructs of ourselves and poses questions about how much literacy is needed for us not to be enslaved by those constructs. The book also explores the challenges of hyperconnectivity and the health sector to showcase the vulnerabilities we are increasingly exposed to. It makes clear that - since the boundaries between on- and offline are becoming increasingly blurred - we will require new, flexible frameworks that reconsider what it means to be human in a hyperconnected world.

Risk and Hyperconnectivity brings together for the first time three paradigms: new risk theory, neoliberalization theory, and connectivity theory, to illuminate how the kaleidoscope of risk events in the opening years of the new century has recharged a neoliberal battlespace of media, economy, and security. Hoskins and Tulloch argue that hyperconnectivity is both a conduit of risk and a form of risk in itself, and that it alters the ways in which we experience events and remember them. Through interdisciplinary dialogue and case study analysis they offer original perspectives on the key questions of risk of our age, including: What is the path to a 'balance' between individual privacy and state (or corporate) security? Is hyperconnectivity itself a new risk condition of our time? How do remembering and forgetting shape citizen insecurity and cultures of risk, and legitimize neoliberal governance? How do journalists operate as 'public intellectuals' of risk? Through probing a series of risk events that have already scarred the twenty-first century, Hoskins and Tulloch show how both established and emergent media are central in shaping past, present and future horizons of neoliberalism, while also propelling wide pressure for its alternatives on those ranging from economics students worldwide to potential political leaders cultivated by austerity policies.

The Internet of Things describes a world in which smart technologies enable objects with a network to communicate with each other and interface with humans effortlessly. This connected world of convenience and technology does not come without its drawbacks, as interconnectivity implies hackability. Security Solutions for Hyperconnectivity and the Internet of Things offers insights from cutting-edge research about the strategies and techniques that can be implemented to protect against cyber-attacks. Calling for revolutionary protection strategies to reassess security, this book is an essential resource for programmers, engineers, business professionals, researchers, and advanced students in relevant fields.

The ebook edition of this title is Open Access, thanks to Knowledge Unlatched funding, and freely available to read online. This book investigates the profound effects 21st century digital technology is having on our individual and collective lives and seeks to confront the realities of a new digital age.

The ebook edition of this title is Open Access, thanks to Knowledge Unlatched funding, and freely available to read online. This book investigates the profound effects 21st century digital technology is having on our individual and collective lives and seeks to confront the realities of a new digital age.

This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.