Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

Mathematics, Science, and Postclassical Theory is a unique collection of essays dealing with the intersections between science and mathematics and the radical reconceptions of knowledge, language, proof, truth, and reality currently emerging from poststructuralist literary theory, constructivist history and sociology of science, and related work in contemporary philosophy. Featuring a distinguished group of international contributors, this volume engages themes and issues central to current theoretical debates in virtually all disciplines: agency, causality, determinacy, representation, and the social dynamics of knowledge. In a substantive introductory essay, the editors explain the notion of "postclassical theory" and discuss the significance of ideas such as emergence and undecidability in current work in and on science and mathematics. Other essays include a witty examination of the relations among mathematical thinking, writing, and the technologies of virtual reality; an essay that reconstructs the conceptual practices that led to a crucial mathematical discovery—or construction—in the 19th century; a discussion of the implications of Bohr’s complementarity principle for classical ideas of reality; an examination of scientific laboratories as "hybrid" communities of humans and nonhumans; an analysis of metaphors of control, purpose, and necessity in contemporary biology; an exploration of truth and lies, and the play of words and numbers in Shakespeare, Frege, Wittgenstein, and Beckett; and a final chapter on recent engagements, or nonengagements, between rationalist/realist philosophy of science and contemporary science studies. Contributors. Malcolm Ashmore, Michel Callon, Owen Flanagan, John Law, Susan Oyama, Andrew Pickering, Arkady Plotnitsky, Brian Rotman, Barbara Herrnstein Smith, John Vignaux Smyth, E. Roy Weintraub

This book explores hybrid play as a site of interdisciplinary activity—one that is capable of generating new forms of mobility, communication, subjects, and artistic expression as well as new ways of interacting with and understanding the world. The chapters in this collection explore hybrid making, hybrid subjects, and hybrid spaces, generating interesting conversations about the past, current and future nature of hybrid play. Together, the authors offer important insights into how place and space are co-constructed through play; how, when, and for what reasons people occupy hybrid spaces; and how cultural practices shape elements of play and vice versa. A diverse group of scholars and practitioners provides a rich interdisciplinary perspective, which will be of great interest to those working in the areas of games studies, media studies, communication, gender studies, and media arts.

This book examines the role of everyday action in accepting, resisting and reshaping interventions, and the unique forms of peace that emerge from the interactions between local and international actors. Building on critiques of liberal peace-building, it redefines critical peace and conflict studies, based on new research from 16 countries.

This book constitutes the refereed proceedings of the IFIP WG 8.2 Working Conference on Information Systems and Organizations, IS&O 2018, held in San Francisco, CA, USA, in December 2018. The 11 revised full papers presented together with one short paper and 2 keynote papers were carefully reviewed and selected from 47 submissions. The papers are organized in the following topical sections: setting the stage; social implications of algorithmic phenomena; hybrid agency and the performativity of technology; and living with monsters.

This book relates the longitudinal participant observation and analysis of the behaviour of the Oaxacan art community, focusing on the cultural production, interaction and collective action of its members as an integrated sector of civil society. It presents a theoretical framework that succinctly defines and discusses postmodernism as a globalising force in the development and use of creative expression, the media and communications technology in a postcolonial context. The theoretical investigation is supported by ethnography that ascertains how hybrid political thought and community altruism characterise the behaviour and the aesthetic expression practised by a new generation of Oaxacan artists. Their collective action towards a pacifistic solution to the Oaxaca Conflict of 2006, a six-month socio-political uprising caused by actual and historic conditions in the national, regional and universal Left-Right political duel, is detailed. The transdisciplinary approach makes the work very relevant for researchers, educators and students of social anthropology, visual communication and media studies, in addition to those interested in Oaxacan, Mexican and Latin American art and culture.