Produced as a companion to the other three editions of the Huxfords' popular collectible series, this revamped edition included over 10,000 listings and more than 600 color photos. All listings are coded to identify the source, with many indicating the specific dealer who provided the information.

Listing nearly 25,000 book titles with current values, this updated and revised 11th edition features a simple and easy-to-use format.

Pictures and describes paper advertising memorabilia ranging from posters and calendars to bumper stickers, and offers tips on collecting.

More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection. The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in print, on television, and on packaging. Some took detours that reflected the times (Elsie the Cow was sent into outer space in 1958). Some were fashion victims who survived (remember hippy Hush Puppies, circa 1969?). And some are no longer with us (the Frito Bandito was finally brought to justice in 1971). These endearingly offbeat characters are as fresh and entertaining today as they were creatively inspired in decades past.

This book was compiled to help put serious buyers in contact with non-collecting sellers all over the country. Not only does the guide list prices that collectors are willing to pay on thousands of items, it also lists hundreds of interested buyers along with the type of material each is seeking.

The 2004 Advertising book has been largely expanded with over 1,000 new listings and photos plus updates on current listings. All listings indicate the condition of the item and are keyed to indicate whether the value assigned was derived from an auction, collector, or dealer. Designed to be a valuable tool for the beginner as well as the advanced collector with its easy-to-use alphabetical format and clear, full-color photographs, this book will be wanted by every collector and dealer for their research libraries. 2005 values.