It is the age-old saying that “laughter is the best medicine”. Scientific research has substantiated the claim made by this proverb by verifying the positive effects it has on both our mind and body, but what is it about a good joke, comic, or sitcom that makes us laugh? Humor, Psyche and Society is a compilation of Berger’s previously published articles and new chapters on the nature of humour, its importance for our psyches, and its social and political significance. Written in an accessible style, it uses semiotics, psychoanalytic theory, sociological theory, as well as other theories of humour to explore the multifaceted nature of humour, various styles of jokes and sitcoms. Using Berger’s typology of forty-five techniques found in all forms of humour, developed to explain what makes us laugh, this book analyses a variety of humorous texts. Balancing theory, entertaining jokes and other humorous texts, as well as the author’s illustrations, the chapters in this book delve into a diverse range of topics such as humour and the creative process, humour and health, and visual humour; along with an examination of the sitcoms Frasier and Cheers; and finally, the exploration of jokes including Jewish jokes, and jokes on Russia and Communism, and Trump. This book will be of particular interest to university students studying courses in humour, comedy, popular culture, applied semiotics, American politics and culture, and cultural studies. Due to the accessible nature of this book, the general public may find it to be both a fascinating and entertaining read.

Drawing on the authors’ diverse backgrounds and expertise, this is the first academic volume dedicated to the rarely discussed topic of laughter and humour in positive psychology.

An exploration of the theory of social representations and communications as a case in the making of a dialogical theory.

For many Ukrainians, 1991 was a crucial point when their long-held dream of independence came true. The image of the future life in independent Ukraine was then almost identical to folklore images of Ukraine as the land of milk and honey. "Living the Independence Dream" takes a multi-dimensional look at the period of regained independence as a time of advancement towards the realization of collective dreams shaping the post-Soviet nation, even through everyday disappointments, anxiety, and uncertainty. The collection features personal accounts of several generations of Ukrainians who found themselves displaced by political upheavals in foreign lands, as well as the voices of recently displaced people who left the Donbas or other regions of Ukraine following the outbreak of the Russian aggression. It revisits the legacy of Soviet dissidents and explores the ideologies of Ukrainian language revival and the ways that memory and language construct Ukrainian identity and generate vital energy amidst war. The collection "Living the Independence Dream" aims to analyze the agency of contemporary Ukrainian people and the role of media, literature, and digital folklore in creating new messages, meanings, and values formed during the Independence decades.

This book is about cowboy Western books and two important Western films, Shane and High Noon. Its focus is on the psychological, social, and cultural significance of Westerns, a narrative genre of major importance in American popular culture. What you will find, as you read this book, is that while the stories may have relatively simple plot lines, compared to classic novels, and are based on certain formulas, their psychological significance and cultural importance is a very complicated matter. Fans of Westerns read them to entertain themselves but, as will be shown—in considerable detail—there’s more to reading Westerns, or any novel, than meets the eye. This text presents the idea that people read Westerns because these stories provide certain psychological and social pleasures, payoffs, and benefits.

Humor permeates every aspect of society and has done so for thousands of years. People experience it daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try to determine what makes it such a dominating force in our lives. The types of jokes a person enjoys contribute significantly to the definition of that person as well as to the character of a given society. Arthur Asa Berger explores these and other related topics in An Anatomy of Humor. He shows how humor can range from the simple pun to complex plots in Elizabethan plays.Berger examines a number of topics ethnicity, race, gender, politics each with its own comic dimension. Laughter is beneficial to both our physical and mental health, according to Berger. He discerns a multiplicity of ironies that are intrinsic to the analysis of humor. He discovers as much complexity and ambiguity in a cartoon, such as Mickey Mouse, as he finds in an important piece of literature, such as Huckleberry Finn. An Anatomy of Humor is an intriguing and enjoyable read for people interested in humor and the impact of popular and mass culture on society. It will also be of interest to professionals in communication and psychologists concerned with the creative process.

In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor. He reveals not only the many approaches that are available to study humor, but also the many perspectives toward humor that characterize each discipline. Each case history sheds light on a particular aspect of humor, making the combination of approaches of considerable value in the study of social research. Among the various disciplines that Berger discusses in relation to humor are: communication theory, philosophy, semiotics, literary analysis, sociology, political science, and psychology. Berger deals with these particular disciplines and perspectives because they tend to be most commonly found in the scholarly literature about humor as well as being those that have the most to offer. Blind Men and Elephants covers a wide range of humor, from simple jokes to the uses of literary devices in films. Berger observes how humor often employs considerable ridicule directed at diverse groups of people: women, men, animals, politicians, African Americans, Jews, Catholics, Protestants, gay people, straight people, and so forth. The book also explains the risk factor in ridicule as a humorous device. Blind Men and Elephants depicts how one entity or one situation can be viewed in as many different ways as the number of people studying it. Berger also shows how those multiple perspectives, the Rashomon Effect, can be used together to create a clearer understanding of humor. Blind Men and Elephants is a valuable companion to Berger's recent effort about humor, An Anatomy of Humor, and will be enjoyed by communication and information studies scholars, sociologists, literary studies specialists, philosophers, and psychologists.