"This is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office." "More of a "must-do" book than a how-to book, How to Win a Local Election guides readers through the campaign process detailing what they need to accomplish along the way in order to be victorious."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

The best candidate doesn't always win an election, but the best campaign does. Winning an election at the local level doesn't involve ideology or issues. It is won by the personality and hard work of the candidate meeting people directly and chatting with them in ways which don't convey the traditional politician. The Politics Guy Campaign Tips - How to Win a Local Election is must reading for any candidate or campaign manager for local offices like State Legislature, City Council, School Board or County Commission. This book does not discuss views or political philosophy. This book discusses the daily street-level effort to win a local election. The techniques can be used by Republicans, Democrats or independents.

Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Please note! This is the black and white paperback edition of the book. There are full color and Kindle editions also available! If you're considering running for local office, look no further, 'So You Want to Win a Local Election' is the definitive book on the subject. Other entries provide only generic big picture advice, while this comprehensive text/workbook will guide you through every step of the electoral enterprise from why you want to run, to getting the paperwork right, to what makes a great campaign photograph, to how to set yard signs in frozen ground. Better yet, 'So You Want to Win a Local Election' covers the often-overwhelming campaign process in a step-by-step outline format so you can digest one topic at a time. The chapters include: Why are you running? Pick a race you can win! The nominating paperwork You always need M.O.M. to win! Signs Social Media Targeting your voters The press and more! The chapter on voter data analysis is worth the price of this comprehensive manual alone. Best of all, through the liberal application of the author's well-regarded sense of humor, 'So You Want to Win a Local Election' is an easy and accessible read that's peppered with "Real-world" examples to drive the main points home in a very entertaining fashion. Put more simply, this is the only book you'll need if you want to stay ahead of the competition and win that local race. Author and prize-winning former Chicago suburban Sun-Times columnist Jeff Ward has covered Illinois politics for more than 14 years. From the Mayor of Aurora, Illinois, to the Kane County, Illinois, Sheriff, Jeff parlayed that experience into a successful campaign management practice racking up an 88 percent winning track record in over 20 campaigns. He doesn't like to lose elections. So, whether you're aiming for city council or that coveted state senate seat, it's like having a top-notch campaign manager at your side at all times at a fraction of the cost!

"Most-complete source for campaigning and serving in local elected office. It's a book and course all in one!"Before you spend one dime on yard signs or bumper stickers, learn the "Six Secrets of Winning Any Local Election" from a four-time-elected, undefeated winner from a "purple" district. In this step-by-step guide to campaigning and serving in public office, you will learn how to: Raise money and budget your funds properly Mobilize and motivate volunteers Leverage media to convey your message Make successful voter contact Get out the vote in your favor! Plus, Part II – "Navigating Local Elected Office Once You Win" -- the BEST guidance on how to be successful as a local office holder.And, there's more! FREE downloadable artwork for yard signs, fundraisers, direct mail, phone and canvassing scripts, etc. FREE consultation or campaign analysis with the author An "election timeline" to customize for your campaign. Save time, money and hassles with this book AND course in ONE!To learn more about this author, please visit www.KenReid.orghttps://www.youtube.com/watch?v=LKLbyuyEe7k

Running for public office at the local and state level requires a commitment to grassroots campaigning and team building that is essential for success. Veteran campaign manager Dan Theno lays out an easy-to-follow guide for organizing and executing a successful campaign regardless of your level of political experience. "Winning Local Elections" provides the tools and guidance you need to: a) Create an effective campaign structure, b) Meet legal requirements, c) Run effective advertising, d) Raise funds, e) Market campaign ideas, and f) Engage voters. Dan Theno is a veteran campaign consultant who has advised and managed dozens of successful campaigns for local and state candidates throughout the Midwest. Theno was the second-youngest person ever elected to the Wisconsin State Senate at the age of 25, earning re-election three times by wide margins in a district that heavily favored the opposing political party. He also twice won election as mayor of his hometown.